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eyeclarity goes above and beyond to win 2012 independent retailer- 2012 eftpos Australian Independent Retailer of the Year announced today, SYDNEY


Peak retail body the Australian Retailers Association (ARA) announced eyeclarity as 2012 eftpos Australian Independent Retailer of the Year at the 2012 Australian Retail Awards breakfast in Sydney this morning.

ARA Executive Director Russell Zimmerman said eyeclarity was a clear winner of the prestigious award, saying the retailer encapsulated the essence of what it was to be a successful independent retail business.

“eyeclarity has implemented a number of initiatives at a business level and punches well above its weight when it comes to carving out a niche market and responding to consumers’ needs both now and in the future,” Zimmerman said.

The award for 2012 eftpos Independent Retailer of the Year was presented to eyeclarity by eftpos CEO Bruce Mansfield at this morning’s awards breakfast. Mr Mansfield congratulated the inspiring winners, both state and national.

“As an Australian-based payments network, eftpos is very pleased to be able to help recognise these great local, independent retailers by sponsoring the awards. These small-sized retailers are vital to the Australian economy and their successes should be celebrated,” Mr Mansfield said. 

Attendees at today’s ARA Australian Retail Awards breakfast were treated to a keynote address from Myer CEO and Managing Director Bernie Brookes, head of what many call a centrepiece of Australian retail.

Mr Brookes said, “As a retailer I was absolutely thrilled to be addressing a room of fellow industry enthusiasts who were not only passionate, but also achieving excellence in Australian retail every day.”

Awards and winners announced at the breakfast are as follows: Visa Australian Retailer of the Year awarded to Pandora, BDO Australian Retail Employer of the Year awarded to Jeanswest, eftpos Australian Independent Retailer of the Year awarded to eyeclarity, The Realise Group Australian Retail Innovator of the Year awarded to Lenard’s Chicken  and Deakin University Australian Retail Graduate of the Year awarded to Jo- Anne Oakeshott (Sunglass Hut/ Luxottica) . The ARA also introduced two new awards: eBay & PayPal Australian Multichannel Retailer of the Year awarded to Oroton and FCB Australian Retail HR Practitioner of the Year awarded to Joanne Ryan, Super Retail Group.

Since 1903 the Australian Retailers Association (ARA) has been the peak industry body representing Australia’s $240 billion retail sector which employs over 1.2 million people. The ARA ensures retail success by informing, protecting, advocating, educating and saving money for its 5000 independent and national retail members throughout Australia. Visit or call 1300 368 041. 

-ends-  For interview opportunities with ARA Executive Director Russell Zimmerman
contact: Andie McMaster, Media and Communication Advisor T: 0408 613 178 E:

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