Karen Lurati

Retail Facilitator/Consultant

Experience

Karen’s 25years of retail experience working with large national chains and SME’s covering a broad range of categories from fashion and hard goods and grocery. Karen has held senior roles specialising in Merchandise Buying and Retail Marketing. Her focus on sales and profitability as well as customer focussed retail strategies underpins her retail expertise. Currently Karen facilitates lectures and consults in many facets of Retail including multi-channel. Karen also has a Marketing degree and MBA as well as Certificate IV qualified in workplace training, however take a practical hands-on approach to any education or facilitation situation. Karen brings a depth of experience and knowledge to add value to your retail business no matter what the size or challenge.

As a Specialist Retail Consultant, Karen has worked with a various clients in the areas of Merchandise Strategy and Retail Financial Analysis and Marketing, specifically in the areas of product ranging and performance improvement. Her background in buying and marketing for leading supermarket and department store chains has ensured a strong discipline and understanding of the key retail drivers for any type of retail business.

As a Specialist Retail Facilitator, Karen has facilitated, developed and delivered many levels of industry training, seminars and workshops in the areas of inventory management, marketing and customer service. Her energy yet empathetic and participative approach engages the audience to ensure they learn new or improve their retail skills with a core approach of profitability and the customer.

Retail Specialist Expertise

• Retail Merchandise Strategy
• Profitable Stock Management
• Retail Marketing and Promotional Strategy
• Retail Strategic Planning
• Multi-Channel Strategy

Major Assignments

• ARA Trainer – Karen brings her retail experience and knowledge to the role with the ARA to ensure a consistently high level of training that is adaptable to the clients’ needs, and their current level of capability. Her drive is to provide an active learning environment that will upgrade the clients’ skills and enable positive and profitable change in their organisation.
• ARA Retail Consultant – As a retail Consultant, Karen can provide retail skill s to National Chains and SME’s in the areas of merchandise and marketing strategy. Her professional and considered approach is oriented to problem solving and performance improvement in a practical yet timely manner to meet the clients’ needs.