Practical Retail Marketing

Practical Retail Marketing

Do you need support to better understand the marketing needs of your business and where to spend your promotional dollars? This simple and practical workshop open doors to creative marketing concepts for retail businesses, allowing you to determine the marketing needs of your business better.

• Who is your target market
• How do you match your retail offer to your target market
• How do you manage a changing market

Developing a Retail Marketing Calendar

Coordinating the marketing program and keeping momentum is one of the greatest challenges in effectively marketing any business. Learn how to develop a marketing calendar that gives a practical and simple guide to implementing your marketing plans.

What is effective retail marketing?

• Identifying your best marketing mediums
• Developing a marketing strategy
• Planning your activities to keep marketing momentum

Buying and Stock Management

Are you often challenged by out of stocks or too much stock? Consider this workshop to help you develop easy strategies to...

• Maximise your profit with your purchasing decisions
• Develop buying strategies to increase sales
• Monitoring expenditure, sales, profit/loss and stock turnover
• Control budgets and costs and take action where applicable

Store Layout and Visual Merchandising

Understand the impact that effective visual merchandising can have on your store performance. Identify opportunity in developing your VM standards in:

• Store look and image
• Product profiling
• Planning a coordinated look for all areas of your store
• Managing your store standards and exterior impact
• Getting maximum ROI from your product investment 

Managing Visual Merchandising

Explore the elements of effective store layout and how place the right stock in the right place at the right time to grow your sales and profitability. Learn simple skills to:

• Balance your merchandise range to reflect your customers needs
• Representing your product in a logical flow
• Managing your hot spots
• Rotating and refreshing your store layout and look

The Australian Retailers Association have experienced Retail Consultants who can help in many areas of seminar or conference topics. For further information contact Garry Terrill on;

Phone: 1300 368 041
Email: garry.terrill@retail.org.au