Advance Visual Merchandising Strategy Overview

Day 1

Session 1: 5 Themes of Successful Retailing

There's a lot more to merchandising than simply looking good! Merchandising strategy involves making it easy for your customers to shop. Seemingly simple, yet it often takes an experienced retailer, from outside the company to help you stay customer focused and capture every opportunity to maximise sales. Perhaps over time we bypass opportunities and become what is often referred to as 'shop blind'.

Challenge your strategy, re-think merchandising and question whether you are doing everything you can to make easy for customers to spend. Including:

• How to ensure your store/s have presence and stand out in the retail market place:
• Design considerations for external branding and signage
• Practical ways to use visual merchandising as a powerful selling tool
• Creating in-store ambience and it's potential to influence customer spending
• The role of music and lighting in the retail environment
  

Session 2: Retail Space Management

To achieve peak sales potential, store design must reflect operational needs and layout should provide a strong platform to maximise sales. The principles of Retail Space Management are at the foundation of sales-driven merchandising. Learn how store layout and strategic product placement impact directly on sales and how to ensure all merchandising initiatives are geared toward maximising profit:

• Develop strategies to cleverly manage customer traffic flow and maximise profitability of space
• Learn techniques to build a sales-driven store layout
• Learn how to use merchandising techniques to grow sales of best sellers
• Explore merchandising solutions for poor sellers
• How to maximise profitability of space during major promotions
• Learn how store design impacts on visual merchandising opportunities and in turn, sales
  

Day 2

Session 3: Promotional Planning & Window Display

In terms of sales, retail windows are of parallel importance to the front cover of a magazine. Explore the basic principles of planning and implementing a profitable promotion, including:

• Key considerations for planning an annual promotional calendar
• Design of high-impact windows and in-store promotions
• Develop merchandising strategies for promotional stock and advertised lines
• Design considerations for ticketing & point of sale material
• Fast and efficient techniques for installation of promotional materials
• Planning for a profitable Christmas (or peak trade period)
• Be inspired by outstanding promotional displays and clever marketing initiatives from some of the worlds leading retail outlets


Session 4. Visual Merchandising & Display

Regardless of whether you are hands-on involved with visual merchandising, it's essential to be able to identify strategies improve presentation standards and selling opportunities. Gain an understanding of the basic principles of visual merchandising, display building and importantly, why visual merchandising standards rely heavily on buying decisions.

• Explore the role of colour, symmetry and balance in display building
• Learn techniques for creating high-impact, low maintenance displays
• Develop your ability to identify opportunities to improve visual merchandising and how to manage the process
• Learn how to build corporate image through consistent merchandising standards
• Gain inspiration on how to develop ablueprint of how your stores should look and how to establish and maintain standards

Enquiries

For further information please contact our Training Unit - Phone: 1300 368 041.