The Digital Advisory Committee exists to provide the retail industry with thought leadership specific to digital developments and eCommerce.

Consisting of digital and eCommerce specialists, the Advisory Committee provides retailers with tools to support expansion into online and overseas markets, and guides the ARA’s advocacy across digital policy issues affecting retailers, including:

  • Growth in domestic markets
  • Support for Australian brands in overseas markets
  • Legislative and regulatory developments
  • Sustainability
  • Digital training needs
  • Eligibility: Chief Digital Officer/Head of eCommerce or equivalent roles nominated by premium ARA members.


  • Supporting advocacy to ensure dark stores and distribution centres could operate to support online retail during COVID closures
  • Legislative and regulatory developments COVID-19 induced changes to shopping trends
  • Digital commerce best practice and domestic growth


This Advisory Committee seeks to support ARA members by connecting retailers with information on:

  • Commerce data and benchmarking
  • International expansion
  • Industry knowledge sharing and innovation
  • Access and development of retail eCommerce training skillsets

Participating Retailers Include:
Myer, Officeworks, PAS Group, Best & Less, Retail Prodigy Group, Australia Post, Beacon Lighting Group, RM Williams, and many more.

Committee Leaders

Patrick Rechsteiner

Digital Transformation and eCommerce Consultant Over 10 years’ experience in retail across omnichannel, digital and e-commerce

Become a Committee Member

Upcoming Events

Amy Melsom

2022 ARA Christmas Insights Breakfast

The inaugural ARA Christmas Insights Breakfast event will herald in the Christmas trading season for our retail community. Hear first-to-market seasonal data insights and predictions from leading industry experts. Enjoy

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Amy Melsom

SMH Sustainability Summit

Sustainability has been front and centre of this year’s Federal Election campaign reflecting the importance the community places on the future of the planet. Organisations have, so far, been ahead

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Amy Melsom

Future Warehouse 2022

Disruption from COVID-19 pandemic continues to affect the supply chain network globally, forcing all business leaders to rethink in order to successfully partner and innovate starting from the epicentre of

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Committee Leaders

Paul Zahra

Chief Executive Officer, 
Australian Retailers Association