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Episode 1 - Nicole Sheffield

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Episode 1: Nicole Sheffield

Show notes

What do canoes, boxes of wine and air-fryers all have in common? They are just some of the items Australia Post delivered, or sold, to Australians during lockdown. 

This first episode of Retail Therapy features a fantastic conversation with Nicole Sheffield, Executive General Manager, Community and Consumer at Australia Post.

Nicole Sheffield is a highly accomplished senior executive with extensive experience in the media, marketing and digital industries. With an intrinsic understanding of the Australian consumer, Nicole is accountable for delivering seamless experiences across the key customer channels including Australia’s largest retail network, with over 4,300 post offices, the customer contact centre and digital channels.

In this episode, Paul and Nicole discuss:

  • Australia Post's position in the overall retail landscape

  • Shopping trends brought on by COVID-19, and what is here to stay 

  • The importance of the local post office for rural Australians 

  • Australia Post's big 2021 sustainability goal 

  • Nicole's diverse career and background

  • What it takes to be a good leader, and Australia Post's current leadership 

 

   Read the transcript of this episode here   

ABOUT THE ARA:

The Australian Retailers Association (ARA) is Australia’s oldest, largest and most diverse retail body, representing a $360bn sector which employs one in ten Australians. Learn more: retail.org.au

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