Pre - Christmas sales predictions
The Australian Retailers Association (ARA) and Roy Morgan’s Annual Pre-Christmas Predictions indicate Australian shoppers will spend over $51 billion across retail stores in Australia during the Christmas trading period from November 9 to December 24, 2018.
Each year, the ARA and Roy Morgan work together to produce the only professionally researched industry Christmas predictions in Australia, and we believe the figures released today represent a comprehensive preview of retail figures leading into Christmas.
Post - Christmas sales predictions
The Australian Retailers Association (ARA) and Roy Morgan believe Aussies will extend their spending into the summer months following the Christmas rush, with the ARA and Roy Morgan predicting consumers to spend $18.3 billion nationwide from December 26, 2018 to January 15, 2019.
While the Australian retail landscape has faced various challenges throughout the 2018 year, we anticipate our pre-Christmas and post-Christmas predictions will be fulfilled and reflected next year through the arrival of ABS trade figures for December and January
Boxing Day Predictions
As the retail industry sets its sights on the biggest trading day of the year, retailers across the country are anticipating a sizable trade this Boxing Day, with the Australian Retailers Association (ARA) predicting Australians to spend $2.5 billion over a mere 24 hours.With the ARA and Roy Morgan forecasting consumers to spend a total of $18.3 billion nationwide from December 26, 2018 to January 15, 2019, Boxing Day marks the beginning of the traditional post-Christmas sales period.
With Christmas just days away, the Australian Retailers Association (ARA) and Roy Morgan are forecasting Aussies to spend in excess of $21 billion across the ‘Food retailing’ category during the festive season, a 3.7% growth from the previous year, with retailers preparing to serve up a feast this festive season.
Deloitte Retailers' Christmas Survey 2018
- 2 - 5% decline
- 0-2% decline
- No Change
- 0 - 2% increase
- 2 - 5% increase
- 5% increase
Do retailers expect Christmas sales to exceed the previous Christmas trading period?
Retailers are expecting a bumper Christmas with 80% expecting an increase in sales and whopping 41% expecting sales to increase by at least 5%. The key driver of the growth in Christmas sales will be due to online shopping. Retailers are estimating 10% growth in their online sales.
- Early December
- 20th - 25th Dec
- 27th - 29th Dec
- 30th Dec - 2nd Jan
- No Discounting
At what point do retailers expect to begin discount around Christmas this year?
The increasingly competitive nature of the Australian retail market has seen discounting become an addictive method for many retailers that, once hooked are seemingly unable to kick. However, many retailers have managed to avoid this race to the bottom by identifying high-demand products delivered through great customer service.
As we head into the silly season, retailers have many reason to feel optimistic this year. In the lead up to Christmas Deloitte surveyed a cross-section of executives and senior management from Australian retailers about their expectations for the 2018 Christmas period and beyond. The report analyses retailers' sentiment for the Christmas period, key trends and their expectations and priorities for 2019.
Russell Zimmerman, Executive Director of the ARA
"Christmas is a joyous and celebrated event, admired by Australians who embrace the season of giving. With the retail landscape continuing to adapt to changes in the industry, we can rely on this season to bring stability to retailers.”
Latest Christmas Updates
Online shopping accounts for over $23 billion annually in Australia, and the ARA and Neto expect even more consumers to use online platforms to get in early and avoid the rush that occurs in the lead up to Christmas.
Children across Australia are drafting their Christmas lists ahead of the upcoming festive season. With the Australian Retailers Association (ARA) and Roy Morgan predicting Australians to spend more than $51 billion over the Christmas trading period from November 9 to December 24 2018, the ARA believe toy retailers will be busier than Santa’s reindeers this Christmas.
Both brands and retailers will splash out on expensive advertising campaigns and Christmas catalogues in a bid to entice sales during the festive season, however there are some simple yet highly strategic tactics that should not be overlooked in the lead up to Christmas
With Christmas Day just over days away, Square is celebrating the summer holiday season with a gift to help businesses across the country prepare for this year’s spending rush: sales data. They have crunched the numbers on the millions of sales made by Square businesses across Australia in 2017 to determine the most popular trading days, and even the time of day businesses were making the most sales. They also did a deep dive on the industries doing the biggest turnover in the lead up to Christmas.
With the Australian Retailers Association (ARA) and Roy Morgan predicting Australian’s to spend over $7.3 billion in the ‘Other retailing’ category during the Christmas trading period from November 9 to December 24, 2018, the ARA suspect books will be piled high under the Christmas tree this year.
The ARA believe physical and online books will contribute marginally to the ‘Other retailing’ category, with the ARA and Roy Morgan projecting a 2.7% increase in sales for this category in the lead-up to Christmas.