Advisory Committee

The Digital Advisory Committee exists to provide the retail industry with thought leadership specific to digital developments and eCommerce. The committee, consisting of  digital and eCommerce specialists, provides guidance to the ARA and its members on:  

  • Growth in domestic markets 

  • Support for Australian brands in overseas markets 

  • Legislative and regulatory developments 

  • Sustainability 

  • Digital training needs 


  • Eligibility: Chief Digital Officer / Head of eCommerce or equivalent roles nominated by premium ARA members 

The ARA’s Digital Committee provides retailers with tools to support expansion into online and overseas markets, and guides the ARA’s advocacy across digital policy issues affecting retailers. 


This committee seeks to support ARA members by connecting retailers with information on:

  • eCommerce data and benchmarking 

  • International expansion 

  • Industry knowledge sharing and innovation 

  • Access and development of retail eCommerce training skillsets 

Key Recent Issues

  • Supporting advocacy to ensure dark stores and distribution centres could operate to support online retail during COVID closures 

  • Legislative and regulatory developments 

  • COVID-19 induced changes to shopping trends 

  • Digital commerce best practice and domestic growth 

Patrick Rechsteiner (1).png


Patrick Rechsteiner

Digital Transformation and eCommerce Consultant

Over 10 years’experience in retail across omnichannel,

digital and e-commerce

For more information, please contact the secretariat for this committee: 

Participating Retailers include:

Myer, Officeworks, PAS Group, Best & Less, Retail Prodigy Group, Australia Post, Beacon Lighting Group, RM Williams, and many more.