In-Conversation: Building Customers for Life in a Digital World

To create customers for life, it’s important that businesses deliver customer experiences that reflect intelligence and agility. Our panelists will discuss:

– Insights into what 3000 customers had to say about customer experience

– Wants & frustrations with customer service interactions

– The rapid global rise of live chat and messaging

– Why engagement is imperative to shift from reactive to proactive service

Maria Mughal

An experienced technology B2B marketer, Maria has worked across multiple disciplines in both small and large technology companies as well as an external consultant. She has built and executed thought leadership and campaign programs for both brand building and demand generation with content strategy and architecture. At Freshworks Maria is responsible for the regional build of field marketing program strategy and development across new business and retention.

08 Aug 2019 Thu 10:00 AM - 11:00 AM
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