Using Store Traffic Data to Understand the 2018 Holiday Shopping Season

The standard practice of reviewing holiday sales to pick put retail winners and losers only tells you half of the story. Analyzing in-store shopper traffic trends can help retailers better understand store performance and to dispel the myth of the impending Retail Apocalypse! What made this past season different from prior years? Do online only events like Click Frenzy and Cyber Monday erode in-store traffic? How do successful brands leverage store data as a strategy for responding to increased online shopper activity? ShopperTrak will provide answers to this and more!

Presented by:

Brian Field is the Senior Director of ShopperTrak’s Global Retail Consulting Practice (Left), where he oversees the application of ShopperTrak’s proprietary solutions to retailer-specific issues across different functional areas to drive top and bottom line store performance.
Prior to joining ShopperTrak, Brian served in roles of increasing responsibility at Chico’s FAS Inc., including as the director of corporate store operations and finance. Brian has spent nearly four decades in the United States retail industry, and his experience includes: store sales and management, training, labor allocation, merchandising, strategic planning and analysis for brands as diverse as David’s Bridal, Circuit City, and Macy’s.

Adam Ioakim is the General Manager of ShopperTrak in ANZ and South East Asia (Right), overseeing the uptake of ShopperTrak solutions across a wide and diverse geography.
Prior to joining ShopperTrak, Adam spent time working for a prominent Australian retailer followed by a Professional Services role focusing on the leisure and attractions space. Adam has been in and around retail for nearly 20 years, and his experience includes: sales, finance, marketing, operations and implementation of strategic initiatives aimed at increasing sales and reducing costs for customers and clients.












27 Feb 2019 Wed 10:00 AM - 11:00 AM
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