24 June 2021
About First Responders
First Responders Day takes place in retail stores for one day only on the last Thursday in June, this year being Thursday 24 June 2021.
This event encourages retailers large and small to combine their efforts and thank first responders for their courage, commitment and contribution to protecting our Australian community during time of crisis by offering a special discount to these workers at all participating Australian retailers.
Our first responders are ordinary people with an extraordinary commitment to protecting and saving others. Some work in the field day-to-day, some follow the call-to-action to assist during times of crisis, the common thread is our first responders all selflessly dedicate their time and lives to protect and save others.
First Responders Day is a primarily in-store event to encourage first responders to connect with the retail industry so we can say “thank you” for their efforts in protecting our community. Some retailers may choose to provide offers online, please check with the participating store for more details.
Purpose of the
This Australian Retailers Association (ARA) initiative, in partnership with its members and strategic partners, is our way of giving back to members of the community who have supported Australians through too many recent disasters, and protected lives in times of crisis.
This offer is only available to Australian-based first responders. First responders include medical and health workers including doctors, nurses and paramedics, as well as ambulance staff, police personnel, firefighters, defence and border force personnel, SES, lifesavers and quarantine workers. A full list of eligible first responders can be found here.
We ask that first responders bring a Photo ID which shows their work identity. Alternatively, they can shop in their work uniform.
24 June 2021
Important note: Due to AFP policy, AFP Members will need to identify themselves using their association card or a digital/printed First Responders Day email from the Australian Federal Police Association (AFPA), rather than their AFP photo ID or police uniform. Please advise all staff that this form of identity will be used for AFP members.
Thank you to our strategic partners TBWA and Fabric Agency for contributing to this initiative.