
FAQs
We welcome participation from all retailers across Australia, however please note that only ARA members will be profiled on the official campaign website and featured in any official campaign advertising or promotion.
Participating non-members may choose to advertise their involvement through their own marketing channels.
If you are not currently a member of the ARA, please contact us here.
Every year on the last Thursday of June, First Responders Day is celebrated to honour the bravery, dedication, and contribution of first responders in protecting the Australian community during times of crisis. This year, it falls on 29 June 2023.
The event aims to bring together retailers, big and small, to show their appreciation to first responders by providing special offers to these workers at all participating Australian retail stores.
First responders are ordinary people who display extraordinary courage in the face of danger to protect and save others. Whether they work in the field daily or respond to emergency situations as needed, they all share a selfless commitment to serving the community.
First Responders Day is an online and in-store event that fosters closer connections between first responders and the retail industry. By extending a heartfelt “thank you” to these heroes, we acknowledge their essential role in safeguarding our society.
Thursday 29 June 2023 – the final Thursday in June.
First Responders Day is an initiative of the Australian Retailers Association, proudly sponsored by American Express.
For the purposes of this campaign, First Responders include:
• Medical and healthcare workers: nurses, doctors, paramedics and ambulance/paramedic staff
• Police personnel
• Firefighters
• Defence force personnel
• Border force personnel
• SES
• CFA
• Marine rescue teams
• Lifesavers
• Surgeons and hospital staff
• Quarantine workers
By participating in this campaign, you must honour all offers to all categories of First Responders listed above.
The ARA is driving a national publicity campaign around the event through media, social media and direct communication channels. Participating stores are also encouraged to promote their offer via their advertising channels their website, social media and in-store to promote the day.
Participating ARA members will be able to access a digital advertising kit and you are encouraged to use your own promotional collateral and channels – website, social media and in-store to promote the day.
Retailers may choose to print the ARA promotional materials, however, the ARA will not be providing printed materials.
#FirstRespondersDay
We are asking First Responders to bring a Photo ID which shows their work identity. Alternatively, they can shop in their work uniform. This will ensure your staff can adequately identify the customer’s eligibility.
FAQs
Every year on the last Thursday of June, First Responders Day is celebrated to honour the bravery, dedication, and contribution of first responders in protecting the Australian community during times of crisis. This year, it falls on 29 June 2023.
The event aims to bring together retailers, big and small, to show their appreciation to first responders by providing special offers to these workers at all participating Australian retail stores.
First responders are ordinary people who display extraordinary courage in the face of danger to protect and save others. Whether they work in the field daily or respond to emergency situations as needed, they all share a selfless commitment to serving the community.
First Responders Day is an online and in-store event that fosters closer connections between first responders and the retail industry. By extending a heartfelt “thank you” to these heroes, we acknowledge their essential role in safeguarding our society.
Thursday 29 June 2023 – the final Thursday in June.
First Responders Day is an initiative of the Australian Retailers Association, proudly sponsored by American Express.
For the purposes of this campaign, First Responders include:
• Medical and healthcare workers: nurses, doctors, paramedics and ambulance/paramedic staff
• Police personnel
• Firefighters
• Defence force personnel
• Border force personnel
• SES
• CFA
• Marine rescue teams
• Lifesavers
• Surgeons and hospital staff
• Quarantine workers
Promotions are at the discretion of the individual retailer, however we have selected Thursday as timing given the late night shopping provisions in most areas. Some participants may wish to extend their offering over the weekend. Please contact the participating store to enquire.
Each participating store is offering a special promotion to First Responders on the day. These offers will vary from store to store.
This is primarily an instore event to encourage our first responders to connect with the retail industry so we can say ‘Thank you” for your efforts in protecting our community. Unfortunately, there are no means to check First Responder identity online. Some retailers may choose to provide offers online, please check with the participating store for more details
We are asking First Responders to bring a Photo ID which shows their work identity. Alternatively, they can shop in their work uniform. This will ensure your staff can adequately identify the customer’s eligibility.
Unfortunately, there are no means to check First Responder identity online so the retailer can decide to make this an in-store event only.
Not on this day – although some limits may be imposed by particular stores to reduce obvious hoarding.
The ARA is not associated with any individual offers, so please contact the store directly for more information on a particular offer.
CONTACT US
Do you have a query? Contact our team at frd@retail.org.au
For media enquiries and interview opportunities, please contact the ARA media team:
0434 381 670 | media@retail.org.au
Keep up to date with the campaign and new offers as they are added: