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Thank you. We've received your offer.


Thank you for expressing your interest in First Responders Day. We welcome participation from all retailers across Australia. This First Responders Day Marketing Kit below has been designed to help participating retailers share their involvement in the campaign with their community and customers.

First Responders Day Marketing Kit

For Retailers

There are many great ways to share your involvement, these include:

  • Share your offer via social media channels
  • Put the campaign logo on your website
  • Print posters for in-store use
  • Send a marketing email to your database

Make sure you tag us on LinkedIn, Facebook, Twitter and Instagram.

Official campaign name: First Responders Day
Official campaign website: retail.org.au/firstrespondersday
Official campaign hashtag: #FirstRespondersDay

Social Media Assets

Image Dimensions: 1080px x 1080px

Suggested Post Text

Thank you, first responders.

First Responders Day is the retail sector’s way of giving back to members of the community who selflessly dedicate their time and lives to protect and save others in times of crisis.

We are proud to be part of this great initiative on 29 June 2023.

First responders will be eligible for *add details of your offer here*.

First Responders Day is an initiative by the @Australian Retailers Association

Find out more: www.retail.org.au/firstrespondersday #FirstRespondersDay

eDM Banner

How to use: This banner has been designed for retailers to use in electronic direct mail (eDM) communications.


Dear Valued Customer,

We are excited to announce our participation in First Responders Day, a day dedicated to recognising and showing our appreciation to those who selflessly serve and protect our community during times of crisis.

On June 29 2023, we are proud to join the retail sector in giving back to these heroes who dedicate their time and lives to keep us safe. We are pleased to provide a special offer to all first responders on this day as a token of our appreciation.

First responders will be eligible for *add details of your offer here*.

First Responders Day is an initiative by the Australian Retailers Association.


How to use: 

Print out this coloured poster in A4 or A3 to display in your store or at the point of sale (POS).


Do you have a query?

For media enquiries and interview opportunities, please contact the ARA media team:

Media line  043 438 1670 

Keep up to date with the campaign and new offers as they are added: