Aussies hit the mark on Christmas shopping

Media Release Retail events Trade figures

Aussies hit the mark on Christmas shopping

12 FEBRUARY, 2016: The Australian Retailers Association (ARA) and Roy Morgan Research official figures for Christmas spending in the pre-Christmas trading period for November 15 to December 25, 2015 have come in at a whopping $47 billion – 4.2 percent up on that of Christmas 2014.

The ARA and Roy Morgan annual Christmas spend figures released in November predicted Aussies would spend $46.8 billion for a 3.6 percent increase, and although incredibly close, consumers managed to outspend these estimates by $200 million.

Russell Zimmerman, Executive Director of the ARA, said the figure is a fantastic result for the industry, with Christmas being retail’s biggest and busiest trading period.

“This data supports our early estimates of $46.8 billion in pre-Christmas sales, and we happy to say that our expectations were not only met, but were exceeded last Christmas,” Mr Zimmerman said.

“While the vast majority of retailers received a year on year boost over Christmas, it’s important to note that there were some pockets, particularly in the smaller independent sector that our surveys show may have missed out on the spending joy.

“The ARA and Roy Morgan Christmas trade predictions are the most accurate statistics available to predict the Christmas spending patterns of Australians, and we’re pleased to have been so close to the mark in our estimates yet again.”

Overall, all but two states – Queensland and Western Australia – outperformed our predictions. Both of these states have been affected by a slowdown of the mining sector.

“It became clear about midway through the six week pre-Christmas period that there may be a slightly smaller increase in WA and QLD,” Mr Zimmerman said. “Despite this though, both states maintained a small level of growth and neither stood still.”

As predicted, Victorian pre-Christmas spending saw the highest growth in 2015, up 5.8 percent, followed by NSW and Tasmania, both with 4.8 percent growth.

“This is a stellar result for Tasmania, which has suffered with negligible growth at some points in 2015, but it seems that the economy is bouncing back and people prepared to spend in retail stores again,” Mr Zimmerman said.

Category-wise, household goods sales took the lead in the growth stakes, rising 6.3 percent on pre-Christmas 2014, followed by apparel with 5.3 percent.

Online was also robust for the period with total spend on e-commerce pre-Christmas standing at $3.1 billion.

ARA ROY MORGAN PRE-CHRISTMAS 2015 ACTUAL SALES
November 15 – December 24, 2015

 2015 Pre-Christmas Sales Growth by State

State

2015 pre-xmas

Spend

Growth

(%)

NSW

$15.1 billion

4.8%

Victoria

$11.8 billion

5.8%

Queensland

$9.5 billion

3.2%

South Australia

$3 billion

3.2%

Western Australia

$5.3 billion

1.7%

Tasmania

$0.9 billion

4.8%

Northern Territory

$0.5 billion

1%

Australian Capital Territory

$0.8 billion

3.8%

NATIONAL

$47 billion

4.2%

(ARA/ROY MORGAN)

 2015 Pre-Christmas Sales Growth by Category

Category

2015 pre-xmas

spend

Growth

(%)

Food

$19.1 billion

3.2%

Household goods

$8.3 billion

6.4%

Apparel

$3.6 billion

5.3%

Department stores

$3 billion

4.2%

Other

$6.4 billion

4.8%

Hospitality

$6.5 billion

3.2%

NATIONAL

$47 billion

4.2%

(ARA/ROY MORGAN)

 For interview opportunities with ARA Executive Director, Russell Zimmerman, call the ARA Media team on 0439 612 556 or email media@retail.org.au.

-ENDS-

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s more than $300 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.auor call 1300 368 041.

We're here to help
  • Email Get in touch
  • Phone 1300 368 041
  • Get support Become a member
Industry News