Joy to retailers, post-Christmas sales have come

Media Release

Thursday 20 December 2018: The Australian Retailers Association (ARA) and Roy Morgan believe Aussies will extend their spending into the summer months following the Christmas rush, with the ARA and Roy Morgan predicting consumers to spend $18.3 billion nationwide from December 26, 2018 to January 15, 2019.

With the festive season igniting a shopping frenzy across Australia, the ARA and Roy Morgan forecast that Aussies will continue to prolong their post-Christmas spend into the New Year, contributing to a 3.1% year-on-year lift in sales.

Russell Zimmerman, Executive Director of the ARA, said the respectable growth is attributed to the post-Christmas trade bargains offered both in-store and online, as a vast amount of consumers will be on the lookout for the best deals.

“With Christmas being the peak season for trade, pre-Christmas sales have always been a busy time for retailers. However, post-Christmas sales are the opportune time for retailers to achieve their yearly sales targets prior to the New Year commencing,” Mr Zimmerman said.

“As the ‘Other retailing’ category is set to experience a 2.9% increase in growth over the post-Christmas period, the ARA and Roy Morgan foresee a large proportion of consumers heading online to take advantage of the generous discounts retailers have to offer.”

“With 2018 drawing to a close, Aussies will be stocking their fridges and purchasing new outfits ahead of the upcoming New Year festivities. As we ease into the summer months, we expect consumers will also be purchasing school uniforms as the kids head back to school,” Mr Zimmerman said.

“Across the States, the Australian Capital Territory, New South Wales and South Australia are prospected to post marginal gains, as Aussies will be setting their sights towards getting their hands on a bargain prior to the commencement of the new retail season,” Mr Zimmerman said.

While post-Christmas sales in New South Wales are projected to collect a striking $5.9 billion, Victoria will recognise the strongest proportional growth, with the ARA and Roy Morgan anticipating a 5.5% increase from the previous year. Tasmania is also expected to receive significant growth with a 4.4% uptick on the previous year.

“Although New South Wales are dominating this year in terms of total spend, Victoria and Tasmania should prove to be fierce contenders in overall growth terms during the post-Christmas sales, which will hopefully translate well-into the New Year,”

“While the Australian retail landscape has faced various challenges throughout the 2018 year, we anticipate our pre-Christmas and post-Christmas predictions will be fulfilled and reflected next year through the arrival of ABS trade figures for December and January

Each year, the ARA proudly partners with Roy Morgan to deliver the only professionally researched and comprehensive retail figures in the industry, with accurate and proven year-on-year results.

ARA Roy Morgan Post-Christmas Sales Predictions

December 26 2018 – January 15 2018

2018 Post-Christmas Sales Growth by Category

2018 Post-Christmas Sales Growth by State 

For more information on Christmas and to keep up to date with the latest news, please visit

For interview opportunities with ARA Executive Director, Russell Zimmerman, call the ARA Media team on 0439 612 556 or email


About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $310 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit or call 1300 368 041.

About Roy Morgan:

Roy Morgan is Australia’s best known and longest established market research company, with an unparalleled reputation for reliable, accurate, meaningful, revealing market research. Proudly independent, the company now operates globally.

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