Shoppers ready to bag a post-Christmas bargain –$16.1 billion to go through retail tills from Boxing Day to mid January

Media Release Trade figures

18 December 2014: Shoppers are expected to spend $16.1 billion during post-Christmas sales from Boxing Day through to 15 January 2015.

New research released by the Australian Retailers Association (ARA) and Roy Morgan reveals the figure of $16.1 billion represents an estimated year on year growth of 3.6 percent.

ARA Executive Director Russell Zimmerman said last year’s post-Christmas predicted sale figure ($15.1 billion) was confirmed only slightly higher at $15.5 billion.

“Previous ARA/Roy Morgan Christmas research has been almost spot-on every time, meaning retailers can be quite confident that this Christmas will be a merry one.

“Looking at the actual post-Christmas sales figures for 2013 and this year’s post Christmas predictions, the hospitality sector shows the highest level of growth at 6.7 percent.

“Household goods (4 percent) and food (3.6 percent) categories are also set to experience a small but significant jump in post-Christmas sales, indicating that gift buying will be replaced by shoppers splurging on household items for themselves as well as dining out.

“It’s fantastic to see that all states and territories are predicted to experience positive growth post-Christmas, ranging from 1.2 percent (ACT) to 4.2 percent (NSW).

“As we know, the festive sales period doesn’t just continue in the stores; there are also many shoppers who will be enjoying the sales from their living rooms. Some retailers are expected to start their Boxing Day sales as early as Christmas Eve.

“After what has been a very tough year in business, the ARA is confident that the retail industry will enjoy a well-deserved boost in sales this Christmas and we hope this positive trend will continue into 2015,” Mr Zimmerman said.

Since 1903, the Australian Retailers Association (ARA) has been the peak industry body representing Australia’s $265 billion retail sector, which employs over 1.2 million people. The ARA ensures retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. Visit or call 1300 368 041

-ends-  For interview opportunities with ARA Executive Director Russell Zimmerman call the ARA Media Line T: 0439 612 556 or E:

 ARA/Roy Morgan Research figures – post-Christmas retail sales:


 Category 2013 Post Xmas

Actual results

Post Xmas Prediction 2014 Predicted


FOOD 6404 6636 3.6%
HH GOODS 2571 2673 4.0%
APPAREL 1204 1200 -0.3%
DEPARTMENT STORES 1044 1047 0.3%
OTHER 2163 2245 3.8%
HOSPITALITY 2161 2306 6.7%
NATIONAL 15547 16107 3.6%


State 2013 Post Xmas Actual results Post Xmas Prediction 2014 Predicted Growth
NSW 4835 5040 4.2%
VIC 3847 4001 4.0%
QLD 3242 3345 3.2%
WA 1845 1887 2.3%
SA 1012 1047 3.4%
TAS 311 323 3.9%
NT 172 177 3.2%
ACT 283 286 1.2%
NATIONAL 15547 16107 3.6%


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