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Short Courses

Non-Accredited Programs

State and National offerings

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ARA INSTITUTE 

Kickstart Your Career in Retail

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National

The Kick Start program is designed specifically for job seekers who want to enter the retail industry but do not possess pre-existing skills, knowledge and/or experience.

The program will equip you with the practical skills and essential knowledge needed to appeal to recruiters in the exciting retail industry. Our highly qualified facilitators will provide you with real life examples and professional insights that will assist you to gain employment opportunities and connect with employers more effectively.  

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ARA INSTITUTE 

Manage and Transform Sales

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National

Sales is a critical component of nearly all retail businesses. Through this high-touch and engaging program, you will learn key strategies to intact transformative change in order to improve the sales and service strategies of the business. You will analyse trends in current sales and service strategies and review the strategic direction and service fit within your own business.

The program focuses on identifying barriers to change, whilst recognising the risks and impact of change to service delivery, as well as the implementation of the transformational strategy and the engagement of the business in the new sales and service standards, corporate government and culture guidelines to ensure cross-functional alignment.

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ARA INSTITUTE 

Retail Exclusive

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National

Register to join an intensive workshop facilitated by retail specialists, providing exclusive insights on trends and topics within the retail environment.

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ARA INSTITUTE 

Performance Management

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National

Effective performance and behaviour management creates a harmonious and productive workplace, which is beneficial for both employees and employers.  A key aspect to both employee retention and business performance, retail leaders must seek to understand the dynamics of their team, approaches for dealing with any team dysfunction and embed best practice performance management strategies.   

Through this program we investigate the steps to manage team dynamics to achieve greater performance, including skills in performance planning, monitoring, reviewing, rewarding, as well as how to manage poor performance in the team.

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ARA INSTITUTE 

Social Media & Digital Marketing

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National

In today’s high paced environment, it’s important to engage your consumers where they are, with the right message at the right time.  

Social Media and Digital marketing have revolutionised the way people create, consume and share information. When harnessed and used effectively, it can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers and lower marketing costs.   

In this program you will gain a better understanding of social media drivers, current digital trends and develop digital strategies to drive social engagement and sales through online platforms.

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ARA INSTITUTE 

Digital Retail Operating Success

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National

Operations, inventory management and customer service are the cornerstones of successful retail businesses. Through this course you will gain valuable insights on how the embedding of digital technology is supporting business operational efficiencies in the retail environment.

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ARA INSTITUTE 

Retail Active

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National

Want to upskill but don’t have time to attend a workshop? Register to receive our video series delivered straight to your inbox weekly for 6 weeks.

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ARA INSTITUTE 

Lead the Development of a Merchandising Strategy

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National

The ability to develop a strategy is a core skill in progressing your merchandising career.


This course provides practical skills and knowledge of corporate imaging, consumer demographics, current financial reports, target markets, industry design standards and contemporary retail design issues to develop visual concepts for corporate merchandise presentation plans and visual displays.

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ARA INSTITUTE 

Omni-Channel: The First Steps

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National

In today’s high paced environment, it’s important to meet your consumers where they are, with the right message at the right time.  In this program we explore how to integrate and expand the omni-channel marketing strategy into your retail business.  With a focus on online/digital channels, and the social context of marketing, you will learn the foundations of getting your product in front of customers via multiple distribution channels. 

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ARA INSTITUTE 

Steer Your Success: Retail Leadership

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National

Taking the step from manager to leader can be challenging, however the result is immeasurable for your business and career.  

Through this highly engaging program, you will learn the skills and knowledge required to set a vision and inspire others to follow.  This course involves developing high performing teams with a supportive and productive culture that deliver results.

The primary focus is on people as a driver of productivity and the methods used to build clear goals, expectations and a culture that supports top performance.

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ARA INSTITUTE 

Create Compelling Visual Merchandising

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National

Gain the foundation skills to successfully design and merchandise a retail store, showcase the product and drive a strong commercial returns. Through this program you will gain insight on the basic strategies that help to make a store stand out and increase engagement with customers.

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ARA INSTITUTE 

Retail Progressive

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National

Register to join an intensive workshop facilitated by experienced retail professionals, providing specialist insights on core topics within the retail environment.

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ARA INSTITUTE 

Understanding the Customer Experience

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National

We know that customer service goes beyond greeting guests into your business. Modern day customer service is just one aspect of the total Customer Experience (CX) within your business. Successful retailers now require business wide adoption of CX strategies to ensure consistency at each of the different touch points within the customer journey. 

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ARA INSTITUTE 

Sales & Service Excellence

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National

Building strong customer relationships and demonstrating your business’s commitment to service excellence through every customer interaction is critical to both establishing and retaining customers within your retail organisation.

In this program we will investigate the art of consultative sales and services, and provide strategies to creation of a service culture. You will develop skills to better understand and create memorable customer experiences, through positive interactions which build relationships and support customer retention.

The ARA Retail Institute (ID NUMBER: 4049) is the leading national body providing for the education, consulting and professional development needs of the Australian retail industry. The ARA Retail Institute specializes in consulting and education on a broad range of topics, including: Retail Buying, Financials, Visual Merchandising, Marketing, Operations, and Sales and Service Strategy. The ARA Retail Institute houses a suite of both accredited and non-accredited training solutions; from the Diploma of Retail Management to customized in-house training programs. This suite provides a diverse and flexible range of education products to suit industry needs.