Research shows Aussies feel safe while shopping during Covid

Shopping in-store is one of the out-of-home activities Australians feel safest doing amidst the Covid pandemic, according to new research from data and insights company RepTrak.

The survey of 10,000 Australians over the age of 18 shows 65% of people feel safe shopping in a supermarket, 64% feel safe shopping on a street, while more than half (56%) feel safe with shopping in a shopping centre.

Conducted from October to December last year, the research measures shopper sentiment across different stages of the pandemic, including the Victorian lockdowns.

Australian Retailers Association CEO Paul Zahra said retailers have led the way in ensuring their businesses are Covid-safe, and people are shopping with confidence knowing their safety comes first and foremost.

“Australian retailers have worked incredibly hard and spared no expense to ensure staff and customer comfort and safety, often going above and beyond the health requirements,” he said.

“Businesses have ramped up sanitation, many large stores have introduced separate entry and exit points, all are focused on managing high traffic and high touch areas and some are taking temperature checks.

“Staff have gone through extensive customer and safety training which reduces Covid risks and helps keep the experience comfortable for everyone. All of this has contributed to a safe shopping experience for customers and it’s reflected in these figures.

Mr Zahra said the rollout of the Covid vaccines will further boost consumer confidence and safety, and the ARA looks forward to working with the Federal Government on how it will be offered to retail workers.

“Most of our members think retail workers should be prioritised for the vaccine, given their essential services status. They’ve been on the frontline throughout the pandemic, ensuring people can access essential items, and were often peoples only interactions outside of home during the lockdowns,” he said.

“It’s important there is a streamlined start to the vaccine rollout rather than a false start which would have a detrimental effect on business and consumer confidence,” Mr Zahra said.

**Source: RepTrak survey of 10,000 Australians over the age of 18, conducted from 1 October – 18 December 2020. Questions were asked on a sliding scale of 1-7. 1 being extremely unsafe, 4 being neutral and 7 being extremely safe**

ENDS…for more details: Dominic Cuschieri 0418 224 072 (e) About us: founded in 1903, the Australian Retailers Association is Australia’s largest retail association, representing a $340bn sector employing more than 1.2m people. As Australia’s premier retail body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members. To learn more, visit or call 1300 368 041.

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