Social Media: Understanding the Creator Economy
The creator (social media influencers or inspirers) economy presents businesses with an exciting opportunity for retailers to create an authentic connection with their target markets through social media.
Join ARA host Fleur Brown, as she speaks with a stellar line-up of experts who share their experiences in social media content creation and strategy.
- The opportunities the creator market in Australia presents for retailers
- Where and how to start with social media
- The relationship between the content creator and the consumer
- How creators can enhance brand trust and loyalty
- The relationship between the content creator and the retailers – advice on business partnerships to ensure campaign successful