IMPLEMENT SOCIAL MEDIA AND ONLINE CUSTOMER ENGAGEMENT

SIRSS00019

A set of operational skills to implement the use of social media and other online platforms for business purposes, to maintain ethical and professional standards when using social media for an organisation or business, and to determine the effectiveness of tools in engaging customers.

 

ABOUT THE COURSE

Implement your digital skills in retail

A set of operational skills to implement the use of social media and other online platforms for business purposes, to maintain ethical and professional standards when using social media for an organisation or business, and to determine the effectiveness of tools in engaging customers.

COURSE OUTLINE

Core units:

  • Identify and review social media and online platforms for organisational use (SIRXOSM001)
  • Maintain ethical and professional standards when using social media and online platforms (SIRXOSM002)
  • Use social media and online tools (SIRXOSM003)
  • Analyse performance of social media and online business tools (SIRXOSM004)

ELIGIBILITY

ARA requirement
You are required to have internet access and basic technology skills when undertaking this qualification.

An entry requirement questionnaire, including Language, Literacy and Numeracy (LLN) test, is undertaken during the enrolment or prior to the commencement of the course. Where the outcome indicates that you require additional support, the ARA will review each enrolment on case-by-case basis.

The ARA Retail Institute (ID NUMBER: 4049) is the leading national body providing for the education, consulting and professional development needs of the Australian retail industry. The ARA Retail Institute specialises in consulting and education on a broad range of topics, including: Retail Buying, Financials, Visual Merchandising, Marketing, Operations, and Sales and Service Strategy. The ARA Retail Institute houses a suite of both accredited and non accredited training solutions; from the Diploma of Retail Management to customized in-house training programs. This suite provides a diverse and flexible range of education products to suit industry needs.