Omni-Channel: The First Steps

ABOUT THE COURSE

Integrate or expand your retail omni-channel strategy

In this program we explore how to integrate and expand the omni-channel marketing strategy into your retail business. With a focus on online/digital channels, and the social context of marketing, you will learn the foundations of getting your product in front of customers via multiple distribution channels.

Level

Entry

Target Audience

Current/Aspiring Retail Managers, Marketing team members, Business owners

COURSE OUTLINE

Understanding omni-channel foundations
Adopting omni-channel best practice
Engaging the connected consumer
Integrating traditional and digital marketing in omni-channel

ELIGIBILITY

You are required to have internet access when undertaking the workshop online.

The ARA Retail Institute (ID NUMBER: 4049) is the leading national body providing for the education, consulting and professional development needs of the Australian retail industry. The ARA Retail Institute specialises in consulting and education on a broad range of topics, including: Retail Buying, Financials, Visual Merchandising, Marketing, Operations, and Sales and Service Strategy. The ARA Retail Institute houses a suite of both accredited and non accredited training solutions; from the Diploma of Retail Management to customized in-house training programs. This suite provides a diverse and flexible range of education products to suit industry needs.

RTO POLICIES AND PROCEDURES

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