In this program we explore how to integrate and expand the omni-channel marketing strategy into your retail business. With a focus on online/digital channels, and the social context of marketing, you will learn the foundations of getting your product in front of customers via multiple distribution channels.
Current/Aspiring Retail Managers, Marketing team members, Business owners
Understanding omni-channel foundations
Adopting omni-channel best practice
Engaging the connected consumer
Integrating traditional and digital marketing in omni-channel
The ARA Retail Institute (ID NUMBER: 4049) is the leading national body providing for the education, consulting and professional development needs of the Australian retail industry. The ARA Retail Institute specialises in consulting and education on a broad range of topics, including: Retail Buying, Financials, Visual Merchandising, Marketing, Operations, and Sales and Service Strategy. The ARA Retail Institute houses a suite of both accredited and non accredited training solutions; from the Diploma of Retail Management to customized in-house training programs. This suite provides a diverse and flexible range of education products to suit industry needs.RTO POLICIES AND PROCEDURES