OMNI-CHANNEL: THE FIRST STEPS
In today’s high paced environment, it’s important to meet your consumers where they are, with the right message at the right time.
ABOUT THE COURSE
Integrate or expand your retail omni-channel strategy
In this program we explore how to integrate and expand the omni-channel marketing strategy into your retail business. With a focus on online/digital channels, and the social context of marketing, you will learn the foundations of getting your product in front of customers via multiple distribution channels.
Level
Entry
Target Audience
Current/Aspiring Retail Managers, Marketing team members, Business owners
COURSE OUTLINE
- Understanding omni-channel foundations
- Adopting omni-channel best practice
- Engaging the connected consumer
- Integrating traditional and digital marketing in omni-channel
ELIGIBILITY
You are required to have internet access when undertaking the workshop online.
The ARA Retail Institute (ID NUMBER: 4049) is the leading national body providing for the education, consulting and professional development needs of the Australian retail industry. The ARA Retail Institute specialises in consulting and education on a broad range of topics, including: Retail Buying, Financials, Visual Merchandising, Marketing, Operations, and Sales and Service Strategy. The ARA Retail Institute houses a suite of both accredited and non accredited training solutions; from the Diploma of Retail Management to customized in-house training programs. This suite provides a diverse and flexible range of education products to suit industry needs.
