Expert consultant Gary McCartney of McCartney Design will delve into the psychology of how sound, smell and other senses affects consumer behaviour and how to integrate these sensory assets into your brand. We’ll look at successful case studies from around the globe and provide practical advice on how to target the senses within your own brand architecture. We are thrilled to also hear first-hand experience from Kirsty Redfearn at Mastercard, who have recently implemented the Sonic Brand across every consumer touchpoint in their customer’s journey.