Join leading consumer researcher Gary Mortimer, Professor of Marketing and Consumer Behaviour @ Queensland University of Technology to hear the latest research on the true drivers for this behaviour and how retailers and team members can mitigate the risks associated with customer aggression. While many suggest such behaviours are triggered by situational factors, i.e., unavailable inventory, COVID restrictions and mandates, Professor Mortimer’s in-depth research will reveal the drivers of these behaviours run much deeper.