Oliver Freedman presents the latest insights into the Australian public’s regard for the retail sector - exploring multi-year trends, comparisons to other sectors as well as a deep dive into underlying industry strengths. Which reputation drivers present opportunities? How can that help the retailers gain more supportive behaviour from customers? Oliver will also explore the impact of Covid on the reputation of Corporate Australia as well as the Retail Industry and how this compares to global trends. He will also walk through the five reputation actions identified by RepTrak for companies to focus on in 2021.