For some, 2020 was a year of record sales and profits. For others, it was a year of record losses and business failure. Whatever you experienced, we all begin 2021 facing a disrupted business environment which will require us to adapt or die. This conversation will explore why becoming a perpetual innovator is the only viable strategy for any retail business hoping to thrive in the 21st century. Innovation is hard in any industry, but it is particularly hard for retailers with a relentless, day to day emphasis on execution. The discussion explores the innovation processes at some of the world’s best retail innovators and the ThinkUncommon’s founders’ experience delivering transformational retail projects.