With a background as an analytical scientist, creative problem solver and Certified Practising Marketer, Darren brings unique insight to the marketing process. He is widely regarded as a thought leader in marketing management and is a regular industry commentator across trade and business media and forums globally, as well as a keynote speaker on the business of marketing. He has authored more than 1,000 posts on the TrinityP3 blog, published the business book Top 50 Marketing Management Posts of the Year annually from 2013 to 2019, and has hosted the weekly Managing Marketing podcast since 2015. 

Darren began his career as a scientist at the Royal Children’s Hospital Neuropathology Laboratory in Melbourne, Australia, conducting research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury. He later established a chemical recycling company, Resolve, before moving into advertising in the mid-eighties. 

During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of global and local brands. He was Creative Director at J. Walter Thompson and served two consecutive terms as President of the Melbourne Art Directors’ Club. 

In 2000, Darren founded TrinityP3, Asia Pacific’s leading strategic marketing management consultancy, supported by an international network of more than 30 industry professionals helping organisations achieve commercial outcomes through effective creative processes. He leverages his extensive knowledge of the marketing and advertising industry to solve advertiser challenges and maximise value from marketing budgets. 

Today, TrinityP3 sits at the leading edge of decision-making in the global marketing, media and advertising industry. Its client base includes many of the world’s top 100 advertisers, with offices across Europe, the Americas and Asia Pacific.