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Welcome to the

ARA Peak Season Hub

With the end-of-year shopping season fast approaching, this page offers a specially curated collection of reports, consumer spending insights, podcasts, and media releases, all designed to enhance your strategic holiday planning. Recognising the paramount importance of Christmas in the retail calendar, the ARA is dedicated to providing you with the essential tools and insights needed for a successful season, this year and for many more to come. Explore our carefully selected resources to navigate the holiday retail landscape with confidence.

Spending Forecasts

Pre-Christmas

$69.7 billion

Pre-Christmas sales forecast, up 2.7% on 2023

Black Friday Weekend

$6.7 billion

Projected retail sales for the four-day weekend of Black Friday and Cyber Monday, up 5.5% on 2023

Resources

Tips for a smooth peak season

Parcel prep, lodgement and more peak know-how.

2024
Meta​ Holiday
Insights

Read on to unwrap insights and strategic tips to boost yourbusiness success duringthe most wonderful time of the year.

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2024
Retail Holiday Planning Guide

In the 2024 Retail Holiday Planning Guide, Salesforce reveal the key to winning peak holiday season (psst! It’s data!) and show you four ways to stand out to shoppers this year.

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Deloitte Access Economics Retail Forecasts

Deloitte Access Economics’ latest report reveals how retailers are bracing for the impact of high costs, insolvencies and a weakening labour market.

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PEAK SEASON INSIGHTS

BREAKFAST

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Event Details

16 October 2024 | 8:00am – 10:00am
Fullerton Hotel Sydney

Don’t miss the ARA Peak Season Insights Breakfast, which heralds in the all-important holiday trading period for our sector, featuring highly anticipated Christmas consumer spending predictions.

Christmas & Holidays Trading Hours Summary
2024 - 2025

Presenting the Christmas & Holidays Trading Hours Summary for 2024-2025, a practical resource designed to guide retailers through this busy period.

This page outlines trading hours for the upcoming summer shopping season, providing an overview of when businesses are expected to open and close their doors during the festive holiday period depending on their location and exemption status.

Media

Stay up to date with the ARA’s latest media release updates this holiday season

Training Opportunties

Featured Course

Retail and Hospitality:

Understanding and Eliminating Work-Related Sexual Harassment

Retail Services Programs

Are you looking to recruit Christmas casuals?

The Australian Retailers Association is currently offering several Certificate II in Retail Services programs across Sydney, preparing graduates just in time for the holiday rush.

Our graduates will have excellent customer service skills including the art of engaging and managing customers to ensure they are retail ready to add value to your teams.  

This is the perfect opportunity to source your next recruits directly from our programs at no cost. If you are looking for staff, please reach out to the ARA Retail Institute to learn more.

Micro-Course

Handling customer aggression during the holiday season

The holiday season can be a stressful time for everyone, including customers.

Prepare yourself and your team with this micro-course to confidently and effectively manage challenging customer situations during the busy Christmas period.

Learn strategies to diffuse tensions while ensuring a positive shopping experience for everyone, minimizing negative impacts on you, your colleagues, other shoppers, and the customer.

Retail Therapy Podcast

Peak Season Bonus Episodes 2024

Looking for more insights? Dive into the ARA’s highly acclaimed Retail Therapy podcast! Discover our special Peak Season episodes below and stay tuned for more exciting releases coming your way.

*Coming soon*

Australia Post's 2024 Christmas Sending Dates

Recommended business lodgement dates for domestic parcels

Australia Post’s recommended last lodgement dates are based on where you’re sending from and sending to.
Send your parcels as early as possible and by the below dates, so they have the best chance of arriving
in time for Christmas. 

Thank you to our Hub Partner