Effects of Imaginative Displays on Customers’ Purchase Behaviour

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang The ‘attractiveness’ of a store environment is a key strategic goal for retailers, creating positive shopping experiences and driving purchase behaviour. In store product displays are a major component of this, both highlighting products and building a […]
This content is only available to members.
Already a member? Login here