With over 20 years of experience in retail and tech, Erica Berchtold is a seasoned senior executive having been CEO of online retailer THE ICONIC, Managing Director of Rebel Sport,  CEO of ASX listed Mosaic Brands Ltd and currently as Chief Commercial Officer of David Jones. 

As a leader that has continuously broken new ground in traditional industries-and made no apologies for prioritising her family at the same time-Erica is committed to the role she plays having been one of the few female CEOs in ANZ and operating as a C-Suite executive for over 15 years. She has also held industry positions, having previously been a Councillor on the Board of the Australian Retailers Association, President of the Australian Sporting Goods Association and board member of Sydney FC A-League club to name a few. 

Though Erica mentors many women-and men-informally, she also formally mentors aspiring leaders through programs such as Mentor Walks, an organisation that brings female leaders and aspiring business women together to help build a network to share career advice. Erica uses her voice and profile to drive positive change, which extends to creating an inclusive environment where women feel empowered and supported at all business levels. 

Erica is committed to her community, presenting to business students at schools, contributing to local government business forums, and sharing her expertise at conferences and roundtables across industries. She values courage, humility, resilience and curiosity, and has always lived by the motto “why not”.  

In addition to her extensive leadership experience and roles across many industries, Erica is a proud wife and mum of three young children.