Welcome to ARC. Championing a stronger, unified retail industry. Become a member
Subscribe to our Newsletters. Stay ahead in retail. Subscribe
ARC Leaders Forum 2027: Tue 16 March - Wed 17 March 2027.  Register now
Upcoming workshop: Surviving the Silly Season: Managing Workplace Risks During the Festive Period. Register now
Now live: ARC Peak Season Hub 2026. Explore the hub

Peak Season Hub 2026

Insights, tools and practical guidance to help retailers make the most of peak season

Peak at a glance

0
 in 4

Businesses expect a busier peak than last year

Australia Post
0
.7b

Forecast retail sales in the six weeks before Christmas, up 5.5% on a year ago (seasonally adjusted).

Roy Morgan
0
%

Of holiday revenue is expected to come from major promotional events

Deloitte
0
%

Of businesses expect higher sales this holiday season

Shopify

Sources: Australia Post –  Quarterly eCommerce Update FY26 Q4 | July 2026,  Roy Morgan, Deloitte – The Retail Report 2026, Shopify – 2026 Global Holiday Retail Report

Consumer insights

What are Australians looking for this peak?

Average basket size fell to a record low of $90, down 5% year-on-year

Shoppers are becoming increasingly value-driven, with 46% more price conscious and 34% switching to lower-cost alternatives

Australia Post Business Talks

Peak Halftime Huddle

Catch up on Australia Post’s Business Talks: Peak Halftime Huddle and hear practical insights to help businesses prepare for Black Friday, Cyber Weekend and Christmas.

Hear from:

Victoria Devine

Founder & CEO,
She’s On The Money

Chris Rodwell

CEO,
Australian Retail Council (ARC)

Get peak ready

Turn insight into action

From planning and forecasting to fulfilment, delivery and returns, make sure your business is ready for the demands of peak.

AUS Post Customer in Warehouse

Check your readiness

Peak Readiness Scorecard

How ready are you for peak? Assess your readiness and identify areas that may need attention.

AUS Post Satchel

Build your plan

Peak Playbook

Practical guidance to help you prepare for increased demand and manage the peak customer and delivery experience.

AUS Post Packing Station

Work through the checklist

Peak Checklist

A practical checklist to help you work through the key areas of peak preparation.

More practical resources from

AusPost Logo

Delivery | Fulfilment | Returns | Parcel Lockers

Final sending dates

Check Australia Post’s final sending dates to help ensure gifts and cards arrive in time for Christmas.

Metro

Parcel Post:
By 21 December for interstate deliveries and 22 December for same state deliveries

Express Post:
By 23 December

Letters/Cards:
By 18 December for interstate deliveries and 21 December for same state deliveries

Items lodged over the counter at a Post Office will need to be lodged by 2.30pm on the abovementioned dates

WA/NT/TAS/Regional

People sending to or from Western Australia, Northern Territory, Tasmania, or regional and remote locations should allow a few extra days for all postal services.

International

Economy Air:
Between 24 November – 4 December depending on the destination

International Standard:
Between 1 December – 11 December depending on the destination

International Express:
Between 4 December – 15 December depending on the destination

Final sending dates

Practical guidance to help you prepare for increased demand and manage the peak
customer and delivery experience.

Peak resources

Everything you need for peak, with new resources added regularly.

Filter by:
Planning

Peak Playbook

Practical guidance for preparing for peak.

Insight

Quarterly eCommerce Update

How online spend is shifting and where to focus now to win Peak 2026.

Delivery

Final Sending dates

Check Australia Post’s final sending dates to help ensure gifts and cards arrive in time for Christmas.

Insight

The Retail Report 2026

Consumer behaviour and retail trends shaping the year ahead.

Insight
Shopify Logo

Global Holiday Retail Report 2026

How shoppers will discover, compare and buy this holiday season, including how AI and value maxxing are changing the path to purchase.

Learning
ARC Retail Institute Logo

Micro-courses

Build practical retail capability through focused learning.

Planning

Silly Season Webinar

Managing workplace risks during the festive period.

Planning

Everything you need for peak

Check back often, as we are adding new resources all the time.

Keep pace with peak

Get the insights. Make your plan. Prepare your business.

Explore the latest retail data, consumer insights, practical tools and expert resources to help you navigate peak season.

Proudly supported by