Retailers rally behind First Responders Day – Thursday May 16

More than 60 Australian retailers, representing thousands of stores nationwide, will participate in First Responders Day tomorrow, Thursday 16 May, offering special deals as a thank you to our frontline heroes.

Some of the country’s most iconic brands, David Jones, Myer, Costco, JB Hi-Fi, The Good Guys, Red Rooster, Best&Less and more are participating – with discounts typically ranging between 10 to 30 per cent off instore items. First Responders Day is proudly sponsored by American Express.

Top deals include:
• 10 per cent off instore items at Myer.
• 10 per cent off a range of full-priced beauty, fashion, shoes, accessories, homewares and electrical instore at David Jones.
• 20 per cent off instore and online purchases at Best&Less.
• 10 per cent off storewide at Barbeques Galore.
• $30 off when you spend over $250 at JB Hi-Fi.
• 20 per cent off instore at Nike stores.
• 20 per cent off instore at Suzanne Grae, Sussan and Sportsgirl.
• 20 per cent off storewide at Bevilles.
• Exclusive warehouse savings at Costco.
• 5 per cent off TVs, home appliances and tech instore at The Good Guys.
• 50 per cent off instore at Savers Australia.
• 20 per cent off all instore orders at Red Rooster.

Offers are available to Australia’s approximate 300,000 first responders, including medical and health workers, doctors, nurses and paramedics, as well as ambulance staff, police personnel, firefighters, defence and border force personnel, SES, lifesavers and quarantine workers. A full list of first responders can be found here.

ARA CEO Paul Zahra said it is vital to continue to recognise and thank our first responders for their community contribution.

“In addition to their daily sacrifices, our first responders have steered us through a global pandemic, unprecedented natural disasters and emergency situations in recent years,” he said.

“First responders are grappling with ‘perma-crisis’ environment and we owe an enormous debt of gratitude to our first responders for helping our communities remain resilient through these intensely challenging times.

“First Responders Day is now in its fifth year. It is the retail industry’s way of showing our appreciation to those who sacrifice so much to keep us all safe and healthy.”

For further details, participating retailers and terms and conditions click here.


Media Enquiries:
M 0434 381 670   E



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