ARA’s forecast confirmed – Aussie shoppers spent $45.2 billion in lead up to Christmas

Peak retail industry body the Australian Retailers Association (ARA) and research partner Roy Morgan Research said their pre-Christmas retail sales forecast of $45 billion has not only been met but exceeded.

Australian shoppers spent a whopping $45.2 billion in retail stores from 15 November – 24 December 2014.

ARA Executive Director Russell Zimmerman said the positive result (confirmed by ABS data) was an extremely encouraging sign for the retail industry.

“We are pleased to see that the ARA’s predicted figure of $45 billion was exceeded, despite reports of shoppers cutting it close to December 25th to complete their Christmas shopping.

“The ARA has proudly partnered with Roy Morgan Research to deliver extremely accurate retail spend forecasts for a number of years now. In 2013 the ARA forecasted $42.2 billion would go through retail tills during the pre-Christmas trading period and this figure was later confirmed at an actual pre-Christmas spend of $43 billion. It’s encouraging to see our 2014 pre-Christmas figures were almost bang-on again.

“The retail industry can now enjoy a heightened sense of confidence leading into 2015 knowing that shoppers spent a significant $45.2 billion in the lead up to Christmas last year. The festive period can be an extremely stressful time for business owners and I’m sure they will all be relieved to know that Christmas 2014 has indeed been one of the most successful to date.

“The ARA looks forward to confirming the actual post-Christmas spend (26 December 2014 – 15 January 2015) in the next month or so,” Mr Zimmerman said.

Since 1903, the Australian Retailers Association (ARA) has been the peak industry body representing Australia’s $265 billion retail sector, which employs over 1.2 million people. The ARA ensures retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. Visit or call 1300 368 041

-ends-  For interview opportunities with ARA Executive Director Russell Zimmerman call the ARA Media Line T: 0439 612 556 or E:

ARA/Roy Morgan pre-Christmas figures 2014 – predicted and actual spend

State Pre-Christmas Forecast ($Bil) ABS Actual ($Bil)
NSW 14.2 14.4
VIC 11.1 11.2
QLD 9.4 9.2
WA 5.2 5.3
SA 2.9 2.9
TAS 0.9 0.9
NT 0.5 0.5
ACT 0.8 0.8
TOTAL 45.0 45.2
Category Pre-Christmas Forecast ($Bil) ABS Actual ($Bil)
FOOD 18.6 18.6
HH GOODS 7.5 7.9
APPAREL 3.4 3.4
TOTAL 45.0 45.2




MST Marquee – The impact of migration on retail

Retail businesses setting budgets and forecasting are understandably finding it difficult to navigate the uncertain economic conditions. Our research can help educate retailers about industry profitability benchmarks, wage growth and inventory levels, so that businesses can better prepare for the future.

Now more than ever

If business, and retail especially, must reflect the zeitgeist in order to remain relevant, then in this unique inflection point in history, the rights of Indigenous people must be incorporated

Retail Voice CEO Message: 8 May 2024

Achieving a unified voice for retail has been a compelling focus for our industry for many years. It is in the spirit of this endeavour that we are delighted to

Retail Voice CEO Message: 1 May 2024

Yesterday, the Australian Bureau of Statistics released retail trade data for March, with a modest increase of just 0.8% compared to the same month last year, despite being bolstered by