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Now live: ARC Peak Season Hub 2026. Explore the hub

Peak Season Hub 2026

Insights, tools and practical guidance to help retailers make the most of peak season

Get peak ready

Turn insight into action

From planning and forecasting to fulfilment, delivery and returns, make sure your business is ready for the demands of peak.

AUS Post Customer in Warehouse

Check your readiness

Peak Readiness Scorecard

How ready are you for peak? Assess your readiness and identify areas that may need attention.

AUS Post Satchel

Build your plan

Peak Playbook

Practical guidance to help you prepare for increased demand and manage the peak customer and delivery experience.

AUS Post Packing Station

Work through the checklist

Peak Checklist

A practical checklist to help you work through the key areas of peak preparation.

More practical resources from

Delivery | Fulfilment | Returns | Parcel Lockers

Australia Post Business Talks

Peak Halftime Huddle

Catch up on Australia Post’s Business Talks: Peak Halftime Huddle and hear practical insights to help businesses prepare for Black Friday, Cyber Weekend and Christmas.

Hear from:

Victoria Devine

Founder & CEO,
She’s On The Money

Chris Rodwell

CEO,
Australian Retail Council (ARC)

Build your capability

Peak puts pressure on
people too

Build practical retail skills with focused Retail Institute accredited courses and micro-courses.

ARC Social Media Marketing Course

Social Media Marketing

How to set goals, follow brand guidelines, schedule content, and use insights to improve future posts.

Duration: 20 minutes
Price: $25

ARC Visual Merchandising Course

Visual Merchandising

Gives learners with the skills to set up and maintain visual displays that are safe, attractive and esy to shop.

Duration: 20 minutes
Price: $25

Peak resources

Everything you need for peak, with new resources added regularly.

Filter by:
Planning

Peak Playbook

Practical guidance for preparing for peak.

Insight

Quarterly eCommerce Update

How online spend is shifting and where to focus now to win Peak 2026.

Delivery

Final Sending dates

Check Australia Post’s final sending dates to help ensure gifts and cards arrive in time for Christmas.

Insight

The Retail Report 2026

Consumer behaviour and retail trends shaping the year ahead.

Insight
Shopify Logo

Global Holiday Retail Report 2026

How shoppers will discover, compare and buy this holiday season, including how AI and value maxxing are changing the path to purchase.

Learning
ARC Retail Institute Logo

Micro-courses

Build practical retail capability through focused learning.

Planning

Silly Season Webinar

Managing workplace risks during the festive period.

Planning

Everything you need for peak

Check back often, as we are adding new resources all the time.

Keep pace with peak

Get the insights. Make your plan. Prepare your business.

Explore the latest retail data, consumer insights, practical tools and expert resources to help you navigate peak season.

Proudly supported by

Peak season hub

Proudly supported by our Strategy Partner Australia Post

Welcome to the

Peak Season Hub

With the end-of-year shopping season fast approaching, this hub offers a specially curated collection of reports, and consumer spending insights, all designed to enhance your strategic holiday planning. Recognising the paramount importance of Christmas in the retail calendar, we are dedicated to providing you with the essential tools and insights needed for a successful season, this year and for many more to come.

Explore our carefully selected resources to navigate the holiday retail landscape with confidence.

Spending forecasts

Pre-christmas

$
0
.4b

Projected spend 2026, up 4% on 2025

Black friday weekend

$
0
.8b

Projected sales in 2026, up 4% on 2025

Gifting insights

Here’s a snapshot of 2026 gifting trends for Australian consumers.

0
.9m
Australians will be buying Christmas gifts in total this year
$
0
 b

Forecast for 2025 gift spending, up $200 million (+1.7%) on 2025

$
0
Average spend per shopper forecasted for 2025, up 7.1% on 2024

Resources

New resources will be added periodically.

Game on.
Get peak season ready!

Want to ace every delivery this peak season?

Get the Australia Post Peak Playbook for all the tips on labelling, packaging, returns and more – in one handy document.

Level-up your parcel preparation with these how-to videos, designed to help you keep peak season running smoothly.

From tracking to delivery and returns, they’re ideal to retrain or refresh your teams ahead of the sales season.

Retail holiday reports & inights

Deloitte’s 2025 Retail Holiday Report

Holiday cheer is returning to Australian shoppers, with Deloitte’s 14th Retail Holiday Report revealing optimism for the festive season. Despite cost-of-living pressures, consumers are seeking value, convenience and seamless experiences.

Discover how AI, global marketplaces and in-store traditions are shaping retail this Christmas.

Brought to you by

Afterpay's Holiday Insights Unwrapped

Consider this your seasonal playbook: a guide to this year’s consumer sentiment, spending intentions and expectations. Plus, the strategies that will keep your brand relevant, visible and chosen, when it matters most.

The bottom line: Holidays are connections, not chaos. The brands that understand this will sleigh the season.

Brought to you by

2026 - 2027

Christmas & holidays trading hours summary

Presenting the Christmas & Holidays Trading Hours Summary for 2026-2027, a practical resource designed to guide retailers through this busy period.

This page outlines trading hours for the upcoming summer shopping season, providing an overview of when businesses are expected to open and close their doors during the festive holiday period depending on their location and exemption status.

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Training opportunities

We are here to help your business during peak seasons

Micro-course

Handling customer aggression during the holiday season

The holiday season can be a stressful time for everyone, including customers.

Prepare yourself and your team to confidently and effectively manage challenging customer situations during the busy Christmas period.

Learn strategies to diffuse tensions while ensuring a positive shopping experience for everyone, minimising negative impacts on you, your colleagues, other shoppers and the customer.

Two ways to access the training that best suits your needs.

  • Our facilitator led 3-hour online course can be delivered to your team at a time to suit your business. This is an accredited unit and a Statement of Attainment will be issued upon course completion.
  • Or staff can access our online self-paced 2-hour micro course at a time that suits them.

Retail services programs

Are you looking to recruit Christmas casuals?

The Australian Retail Council can refer trained graduates from our Certificate II and Certificate III in Retail programs, just in time for the holiday rush.

Our graduates will have excellent customer service skills including the art of engaging and managing customers to ensure they are retail ready to add value to your teams.

This is the perfect opportunity to source your next recruits directly from our programs at no cost. If you are looking for staff, please reach out to the ARA Retail Institute to learn more.

Thank you to our Peak Season Hub Partner

Peak at glance

Pre-christmas

$
0
.2b

Forecast Black Friday & Cyber Monday spend

Pre-christmas

$
0
.8b

Forecast six-week pre-Christmas retail sales

Pre-christmas

$
0
.6%

Forecast pre-Christmas retail sales growth

Pre-christmas

0
in10

Shoppers want a range of delivery options at checkout

Gifting insights

Here’s a snapshot of 2026 gifting trends for Australian consumers.

0
.9m
Australians will be buying Christmas gifts in total this year
$
0
 b

Forecast for 2025 gift spending, up $200 million (+1.7%) on 2025

$
0
Average spend per shopper forecasted for 2025, up 7.1% on 2024

Peak at a glance

0
 in 10

Shoppers want a
range of delivery
options at checkout

Australia Post

$
0
.8B

Forecast six-week
pre-Christmas retail
sales

Roy Morgan

+
0
.6%

Forecast pre-
Christmas retail
sales growth

Roy Morgan

$
0
.2B

Forecast Black
Friday & Cyber
Monday spend

Roy Morgan

Sources: Roy Morgan Retail Sales Forecasts, August 2026; Australia Post.

Consumer insights

What are Australians looking for this peak?

Average basket size fell to a record low
of $90, down 5% year-on-year

Shoppers are becoming increasingly value-
driven, with 46% more price conscious and
34% switching to lower-cost alternatives