Introduction Increasing targeted advertising has exposed consumers more frequently to additional charitable requests after they have made an initial donation, with almost 85% of people making additional donations to the
Introduction Retailers have increasingly used artificial intelligence (AI) innovations to enhance customer experience, for example, humanoid social robots (HSRs) – robots designed to interact with humans in a human-like manner.
Introduction The customer experience in service industries has been radically transformed by technologies like artificial intelligence (AI), robotics, and augmented reality. In particular, service robots are increasingly replacing human service
Introduction Bring your own device (BYOD) is the use of employees’ privately owned devices for work purposes, such as to access corporate applications like email and databases, or to create,
Introduction To engage consumers and yield results, social media posts need to go beyond either motivating consumers to believe that a product is the “right” choice (e.g., this razor gives
Introduction Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the centre or heart of a consumer’s life. This idea is
Introduction Neurodiversity is a naturally occurring variation of cognitive functioning with the most common conditions including autism, attention-deficit/hyperactive disorder (ADHD), dyslexia, and developmental coordination disorder (DCD). In particular, “neurodivergents” refer
Introduction The global meat alternatives market is projected to grow from $5.88 billion in 2022 to $12.30 billion by 2029, with many fast-food brands like Burger King, McDonald’s, and KFC
Introduction Charitable organisations in the U.S are facing increased competition that is forcing charities to invest more in advertising. However, donors perceive this advertising as diverting their contributions away from
Introduction: Dimensionality of customer aggression and Theoretical framework Customer aggression has been increasing significantly within the retail and services sector. There are four elements of customer aggression: ‘reactive-expressive’ aggression (REA),
