Research Hub

Introduction Charitable organisations in the U.S are facing increased competition that is forcing charities to invest more in advertising. However, donors perceive this advertising as diverting their contributions away from potential beneficiaries, which may lead to lower future donations and lower capacity of charities to deliver social programs for people in need. Nowadays, donors are […]

Introduction: Dimensionality of customer aggression and Theoretical framework Customer aggression has been increasing significantly within the retail and services sector. There are four elements of customer aggression: ‘reactive-expressive’ aggression (REA), ‘proactive-expressive’ aggression (PEA), ‘reactive-inexpressive’ aggression (RIA), and ‘proactive-inexpressive’ aggression (PIA). REA is characterised by physical behaviours intended to intimidate or harm frontline service employees. PEA […]

Introduction Political parties and their candidates need their content to be shared during campaigns and while in government due to the higher likelihood of winning an election and the associated long-term influence over public policy. Hence, the ongoing communication between parties and their bases to maintain reputation is crucial. With the rise of communication on […]

Introduction In line with the significant year-on-year increase of online advertising, intrusive advertising practices employed by marketers, such as banner ads and pop-up ads, continue to grow. These approaches are often forced upon consumers and may be obstructive (covering a part of the screen) and distracting to ensure noticeability. Intrusive advertising results in negative behavioural […]

Introduction Today, essential services rely heavily on digital technologies, but access to digital technology and the ability to fully participate in its use are unevenly distributed. This reflects the ‘digital divide,’ which refers to societal-level inequalities of digital access, capabilities, and outcomes. This study reframes the digital divide as a ‘digital inclusion’ problem where people […]

Introduction Competition between nonprofit organisations (NPOs) for people’s donation has been more challenging due to lower “giving behaviour” and the increasingly “noisy” online environment. Donors can advocate for NPOs online through positive eWOM, information-sharing acts, and recommendations to family and friends on social media, which highly engages powerful imagery, content, and virtual expressions (emojis and […]

Vulnerability is a topic of interest for marketers, especially social marketers whose primary goal is to improve the quality of life for people experiencing vulnerability. When working with these customers, co-design plays an important role in helping marketers develop social marketing interventions as it focuses on the value customers can bring to the design process. […]

Introduction With an increasing focus on innovation in marketing and management strategy underpinned by a global awareness of environmental sustainability, organisations are facing much pressure to show improved organisational performance through green innovation. Green innovation is a new or significantly improved process, technique, system, or practice designed to avoid or reduce environmental harm and subsequently […]

Introduction The “off-price” retailing concept is defined as the presentation of products in limited quantities in a disorganised retail environment where shoppers experience an extra level of “challenge”. “Off-price” shoppers are attracted to such “off-price” retail format and consider “off-price” shopping a competitive activity. They experience higher self-esteem with the belief of having outperformed other […]

Introduction With COVID-19 restricting international travel, domestic and local tourism is predicted to increase due to consumers’ desire to support local economies. Hence, local farmers’ markets have had an opportunity to evolve into attractions with increasing support from tourists, which helps benefit regional tourism and generate revenues when options to do so have been narrowed […]