This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Variety-seeking occurs when consumers diversify their choices in one consumption or switch between different choices over time. For example, consumers may select different colours in a pack of highlighter pens or buy different flavours of fruit juices rather than […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Traditionally, travel information came from a restricted range of sources such as tourist boards and travel journals. Yet nowadays tourists obtain information about a destination via alternative sources such as online reviews and travel blogs. As tourists seek more […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Cannabis tourism emerges as a tourism form whereby tourists consume cannabis while temporarily traveling away from their normal place of work or residence. Since recreational cannabis use is traditionally judged as a deviant behaviour in many societies, it is […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Entrepreneurial bricolage is a coping mechanism for early-stage, resource-constrained ventures by applying combinations of resources available, which others usually regard as useless as potential resources, to new problems and opportunities. As firms deploy capabilities despite lacking usual resources that […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Bree Hurst In a free and open market economy, organisations depend on the actions of stakeholders to continue to do business. From community leaders to policy makers, influencers and customers, managing positive public relations is a vital part […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Price discounts are one of the most used promotional tools by retailers, but the field of psychological pricing suggests that the presentation of numbers may be critical in determining how the total price or discount is […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin All consumers want to get the best deal possible, and in an age of fast comparison websites, online testimonials and coupon aggregates, customers are more aware than ever of what deals, and experiences other customers are […]

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Associate Professor Sandeep Salunke Early marketing strategy was dominated by a mass marketing paradigm, the goal was to create products and marketing campaigns with the broadest possible appeal to achieve efficiencies of scale. As marketing strategy and theory advanced […]