CONSUMER RESEARCH 

ABOUT

Consumer Research
Advisory Committee

  • The ARA’s Consumer Research Advisory Committee will guide the development of academic consumer research to help Australian retailers

 

  • The Committee consists of executives and senior strategic managers across Australia’s largest retailers 

  • The ARA formed this committee at the beginning of 2021, in partnership with the Queensland University of Technology (QUT) 

  • Eligibility: Nominated research / consumer insights representatives from premium ARA members contributing to research projects 

Purpose

The Committee has an overarching aim to positively transform our sector to the most pressing issues affecting our community. This will be pursued through: 

  • Funding the generation and publication of new consumer research 

  • Developing a Consumer Research & Insights Hub to translate academic research in a format relevant for retail managers and policymakers 

  • Acting as a mechanism to connect the ARA and its members to government research grants

 

  • Connecting the ARA and its members to QUT Research Centres, and promoting ‘Work Integrated Learning’ opportunities 

Gary_Mortimer_06112020_9654.JPG

COMMITTEE CHAIR

Dr Gary Mortimer

Professor of Marketing and Consumer Behaviour, QUT

For more information, please contact the secretariat for this committee: araadvisory@retail.org.au 

Participating Retailers include:

Super Retail Group, Bunnings, McDonald’s, JB Hi-Fi, and more.