Australian Retailers Association
Go to main content
Search the website...
About
About us
Our History
Advisory Committees
Council
Leadership Team
Strategic Partners
Registered Training Organisation
Join ARA
Services
ARA Employment Relations
Human Resources (ERMS) Portal
Legal Assistance
Tenancy Advice
Member Benefits Program
Skills & Training
Certificates & Diplomas
Skillsets & Short Courses
Online Micro Courses
Business Support & Services
Statement of Fees
Resources
Amalgamation Resources
Policy Blueprint & Advocacy Priorities
News & Media
ARA GRIA Application
News & Insights
Media Releases
Insights
Peak Season Hub 2025
Retail Insights Report 2025
NRF 2025: Retail’s Big Show Recap
Retail Therapy Podcast
OnDemand Webinars
Research Hub
Industry & Advocacy
Policy Blueprint & Advocacy Priorities
Policy & Advocacy
Retail Crime
Sustainability & Social Impact
Gender Equality
Business Support
Small Business Hub
Retail Trading Hours
Supplier Directory
Events
Upcoming Events
Events Gallery
Contact
Login
Log in
Email address
Password
Remember me
Forgot password
Join
Login
Home
Research Hub
Power and the Tweet: How Viral Messaging Conveys Political Advantage
Member Exclusive Research Articles
This content is only available to members.