The use of the number eight in discounts to influence gift purchasing in Chinese tourists

  • Research Translated
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Price discounts are one of the most used promotional tools by retailers, but the field of psychological pricing suggests that the presentation of numbers may be critical in determining how the total price or discount is […]
This content is only available to members.
Already a member? Login here