Trustmarks: Strategies for exploiting their full potential in e-commerce

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Sven Tuzovic The proliferation of e-commerce signifies the increasingly crucial role of consumer trust in enhancing their willingness to purchase. Trustworthiness is important to consumers who shop online, especially when dealing with unfamiliar sellers. Without enough brand exposure […]
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