Rose Herceg has built a career as one of Australia’s most respected business leaders, today leading the world’s largest marketing services company, WPP, across Australia and Aotearoa New Zealand.

Rose established herself as a futurist with the 1999 launch of her first business, Pophouse, where she became known for her work in social forecasting, innovation and business strategy. The business was later sold to STW Group, which subsequently became part of WPP. Prior to her appointment as President of WPP in Australia and Aotearoa New Zealand, Rose served as Chief Strategy Officer.

Never one to lose her finger on society’s pulse, Rose now supports many of the world’s leading brands with their communications and business strategy. Born to a Croatian migrant family, she champions diversity, equity and inclusion through her leadership of more than 3,000 people representing over 108 nationalities.

Under her leadership, WPP has been recognised as Australia’s only inclusive employer in the advertising industry, an official partner of SXSW Sydney, and a key sponsor of the Australian Museum’s Burra Learning Space — a state-of-the-art education facility on Gadigal Country designed to help children and families learn to care for Country.