More than 60 retailers participate in First Responders Day – 29 June

More than 60 Australian retailers, representing thousands of stores nationwide, will participate in First Responders Day tomorrow offering special deals for our frontline heroes.  

Some of the country’s most iconic brands, including Target, David Jones, Costco, JB Hi-Fi, The Good Guys, H&M and Best and Less are participating – with discounts ranging between 10 to 30 per cent off in-store items. First Responders Day is proudly sponsored by American Express. 

Top deals include:  

  • 15 per cent off all in-store purchases at Target.
  • 10 per cent off a range of full-priced women’s, men’s and kids’ fashion, shoes, accessories, homewares, electrical and beauty at David Jones
  • 5 per cent off computers, 10 per cent off phones and 15 per cent off other departments at JB Hi-Fi.
  • 20 per cent off storewide at Best & Less. 
  • Free regular coffee, large slurpee or 600ml water at 7-Eleven. 
  • 10 per cent off TV’s, home appliances, audio and home security at the Good Guys.
  • 10 per cent off storewide excluding clearance items and other items not nationally distributed at Barbeques Galore. 
  • 15 per cent off all in-store purchases at H&M. 
  • 30 per cent off full-priced styles at Taking Shape.  
  • 20 per cent off in-store purchases at Suzanne Grae, Sportsgirl and Sussan
  • 20 per cent off storewide at T2 Tea.
  • 25 per cent off all orders at Red Rooster. 

Offers are available to Australia’s approximate 300,000 first responders, including medical and health workers, doctors, nurses and paramedics, as well as ambulance staff, police personnel, firefighters, defence and border force personnel, SES, lifesavers and quarantine workers. A full list of eligible first responders can be found here. 

ARA CEO Paul Zahra said it is vital to continue to thank our first responders, who have steered us through a global pandemic and unprecedented natural disasters in recent years. 

“First responders are grappling with ‘perma-crisis’ environment and we owe an enormous debt of gratitude to our first responders for helping our communities remain resilient through these intensely challenging times,” Mr Zahra said. 

“First Responders Day is the retail industry’s way of showing our appreciation to those who sacrifice so much to keep us all safe and healthy. 

The Australian Federal Police Association (AFPA), which represents a large scope of police across the country, said promotions such as First Responders Day are important – particularly for essential frontline workers.  

“The AFP’s members police the entire gamut of community, national and transnational crime. They are the elite, but are the lowest based-paid police in the country,” AFPA National President Alex Caruana said.  

“Recognising the toll the job takes on first responders is paramount to preventing and minimising mental health injuries.” 

The Victorian State Emergency Service said it was an important day to acknowledge First Responders. 

“I would like to sincerely thank all first responders, and particularly our VICSES volunteers for their tireless work in making our community a safer place and contributing to building better communities,” VICSES Chief Officer of Operations Tim Wiebusch said. 

“Your hard work, dedication and selflessness in keeping communities safe and prepared, is commendable and today we thank you.” 

All first responders need to do to receive the offers is bring a photo ID which shows their work identity, or shop in their work uniform. 

For further details, participating retailers and terms and conditions click here.  


Media Enquiries:  

M 0434 381 670  





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