Retailers to mark First Responders Day on June 30 with special offers to acknowledge our front-line heroes

The Australian Retailers Association’s First Responders Day will be celebrated on Thursday 30 June, with retailers large and small to give special offers including discounts to our front-line heroes, thanking them for their service to the Australian community over the past year through the pandemic, natural disasters and beyond.


Now in its third year, First Responders Day is the Australian retail community’s way of saying thanks to the men and women who sacrifice so much to keep us safe – from health professionals to emergency services personnel, who are always there in times of crisis.

A full list of participating businesses is available here which include major retailers across fashion and accessories, household and lifestyle, food and beverage, health and technology. More businesses will be added as they join the campaign. In previous years, offers have ranged from 10 to 30% off in-store items, depending on where our First Responders choose to shop. All they need to do is bring a photo ID which shows their work identity, or shop in their work uniform.

ARA CEO Paul Zahra said: “With unprecedented natural disasters, including flooding over the past year, and our health systems under pandemic pressure, our First Responders continue to go above and beyond to keep people and communities safe.”

“These are roles that are often done with a minimum of fuss, yet we owe them an enormous debt of gratitude. Whether it’s the emergency services personnel, alongside community members, helping to rescue those stranded by the floods in northern NSW, or the doctors and nurses working around the clock caring for patients in overcrowded hospital wards, our First Responders are always there.

First Responders Day is now a permanent fixture on Australia’s retail calendar, and this is our small way of saying ‘thanks’ to those who sacrifice so much to keep us all safe and healthy,” Mr Zahra said.

Offers are available only to Australian-based First Responders. They include medical and health workers, including doctors, nurses and paramedics, as well as ambulance staff, police personnel, firefighters, defence and border force personnel, SES, lifesavers and quarantine workers. A full list of eligible First Responders can be found here.

Businesses can sign up for First Responders Day and register their offers by completing this form.


Media Enquiries:

Dominic Cuschieri

M 0418 224 072



About us: The Australian Retailers Association (ARA) is the oldest, largest and most diverse national retail body, representing a $360bn sector which employs 1.3 million Australians and is the largest private sector employer in the country. As Australia’s peak retail body, representing more than 100,000 retail shop fronts and online stores, the ARA informs, advocates, educates, protects and unifies our independent, national and international retail community. To learn more about ARA’s exclusive member benefits and more, visit



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