Aldi has opened its first South Australian stores at Parafield Gardens, Hallett Cove, Seaford Heights, and Woodcroft.
The four stores boast Aldi’s new look format, which is currently being trialled on the eastern seaboard.
Viktor Jakupec, Aldi MD South Australia, said there is a strong appetite among South Australians for an alternative place to shop.
“We are eager to show them the significant benefits that can come from shopping at Aldi, both for their wallets and lifestyles,” Mr Jakupec said.
To support its statewide expansion, Aldi has signed contracts with 12 new South Australian produce suppliers and hired 250 employees as store managers, retail assistants, and distribution centre roles. The supermarket’s long term investment in will see a total of 900 new permanent jobs at Aldi SA.
Up to 50 new Aldi stores are planned for SA in the coming years, with stores to open at Kilburn, Modbury, Noarlunga, Mount Barker, and St Agnes in March and a total of 16 to be trading by the end of 2016.
The new store format includes redesigned shelving and expanded wooden produce bays, energy efficient LED lighting and chillers, as well as a new fitout with updated signage and point of sale displays.
“We have been listening to existing customer feedback on the eastern seaboard and believe these upgrades will make it even easier and more enjoyable for South Australians to shop with us,” Mr Jakupec said.
“While our customers can expect an enhanced shopping experience, the changes won’t impact our prices.”
More than 90 percent of Aldi’s core grocery range is made up of its exclusive branded goods.