KitKat unveils permanent location in Melbourne

KitKat-2.jpg Chocolate lovers rejoice! Just days away from the official opening, KITKAT is gearing up to launch their first permanent store in Australia – the KitKat Chocolatory.

The innovative venture promises to provide shoppers with the ultimate experience to try unique and one-off chocolates, and even the opportunity to create their own custom-made KitKat bars.

Nestlé Australia’s Head of Marketing for Confectionary, Anna Stewart, anticipates a positive reception for the launch, following on from the success of pop-up stores in both Melbourne and Sydney last year.

KitKat1.jpg “Our previous KitKat Studio pop ups were a huge hit with the Australian public, so it was a natural evolution to create a permanent store where people could unleash their creativity and create personalised flavours. With its reputation as a creative hub for food and art, launching the store in Melbourne was the perfect choice” Stewart said.

The unveiling of the permanent retail location will be marked with an exciting design collaboration in the form of the KitKat Melbourne street collection. Melbourne-based street artist, Dvate and award-winning pastry chef, Anna Polyviou joined creative forces to create the exclusive gastronomical offering only available in-store.

KitKat-3.jpg From the vibrant combinations of flavours, to the street-art influenced decoration, the range draws inspiration from the KitKat Chocolatory’s distinctive new home in Melbourne.

The city’s newest destination for chocolate-lovers is part of global rollout by KitKat, with a range of other locations opening in the UK, Japan and Malaysia.





Melbourne Central

Level 1 (opposite Sephora)

Corner La Trobe & Swanston Streets      

Melbourne VIC 3000


Opens 11am, Friday 21 October.



Retail Voice CEO Message: 20 September 2023

Last week, the ARA convened our inaugural Retail Crime Symposium, bringing together representatives from the nation’s top major retailers face-to-face to address this pressing issue. Distinguished speakers at the symposium

The importance of R U OK? Day

September 14 is R U OK? Day in Australia, where millions of people around Australia will take the time to check in with family, friends and peers to ask if

Retail Voice CEO Message: 6 September 2023

On Monday, the Federal Government tabled Tranche 3 of its controversial workplace relations reforms, the Closing the Loopholes Bill. The ARA released a media statement opposing the Bill, which seeks

How sonic branding can reassure your shoppers

When it comes to giving peace of mind to shoppers and building trust at the checkout, the value of familiarity and assurance cannot be overstated.   In fact, according to Mastercard