The innovative venture promises to provide shoppers with the ultimate experience to try unique and one-off chocolates, and even the opportunity to create their own custom-made KitKat bars.
Nestlé Australia’s Head of Marketing for Confectionary, Anna Stewart, anticipates a positive reception for the launch, following on from the success of pop-up stores in both Melbourne and Sydney last year.
The unveiling of the permanent retail location will be marked with an exciting design collaboration in the form of the KitKat Melbourne street collection. Melbourne-based street artist, Dvate and award-winning pastry chef, Anna Polyviou joined creative forces to create the exclusive gastronomical offering only available in-store.
The city’s newest destination for chocolate-lovers is part of global rollout by KitKat, with a range of other locations opening in the UK, Japan and Malaysia.
MORE INFORMATION
KITKAT CHOCOLATORY
Melbourne Central
Level 1 (opposite Sephora)
Corner La Trobe & Swanston Streets
Melbourne VIC 3000
Opens 11am, Friday 21 October.