R.M. Williams reborn online

RM WilliamsAs part of a renewed investment in the brand, iconic Australian brand, R.M. Williams has launched a new e-commerce site.

The new platform aims to brings together the stories of the outback with the evolving footwear and clothing range

Estabished in 1932 by Reginald Murray Williams the R.M. Williams brand is best know for its boots, manufactured in Adelaide, famous for both their durability and style.

“Our old website was built on our manufacturing platform, so it wasn’t a great experience for the customer,” says Carly Cazzolli, R.M. William’s head of e-commerce.

“We were looking for an easy to manage solution that would integrate with our current systems as well as scale to support our global expansion.”

The new online store was developed by Amblique in partnership with Demandware and also caters for mobile, showcases the R.M. Williams brand and its strong heritage, with product content, social media aggregation and an easy path to purchase.

 

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