One of the major issues facing businesses and consumers as we head into the Christmas season is inflation and the rising cost of living. Inflation is a fact of life in retail, and marketers will often find it necessary to increase the unit price of a product. When doing this it is common to either increase the retail price or reduce the package size.
The ‘attractiveness’ of a store environment is a key strategic goal for retailers, creating positive shopping experiences and driving purchase behaviour. In store product displays are a major component of […]