How consumers react to changes in price and size

One of the major issues facing businesses and consumers as we head into the Christmas season is inflation and the rising cost of living. Inflation is a fact of life in retail, and marketers will often find it necessary to increase the unit price of a product. When doing this it is common to either increase the retail price or reduce the package size.

The Positive Effects of Imaginative Displays

The ‘attractiveness’ of a store environment is a key strategic goal for retailers, creating positive shopping experiences and driving purchase behaviour. In store product displays are a major component of […]