Category: Christmas

Australian Retailers Association

Pre-Christmas spending insights

The Black Friday sales are set to provide retailers with strong results in the lead up to Christmas with research from the Australian Retailers Association in collaboration with Roy Morgan

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QUT

How consumers react to changes in price and size

One of the major issues facing businesses and consumers as we head into the Christmas season is inflation and the rising cost of living. Inflation is a fact of life in retail, and marketers will often find it necessary to increase the unit price of a product. When doing this it is common to either increase the retail price or reduce the package size.

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Salesforce

The 2022 Holiday Planning Guide for Retailers

Economic uncertainty and changing consumer behaviors are exposing a complicated reality. For retailers, it’s never been more important to deliver excellent customer experiences alongside competitive prices on in-stock products. But

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