NRF Day One

Professor Gary Mortimer

Member only: Accelerating the growth of the 170-year old Levi’s Brand

One of the key challenges facing iconic retail brands is maintaining relevance in a contemporary market. As decades pass and generations of consumers evolve, retail leaders are constantly seeking to understand their new customer.This was a key challenge for Michelle Gass who joined Levi Strauss & Co. in early 2023, after a successful career with […]

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