CEO Forum

The ARA’s CEO Forum provides the retail industry with a platform of thought leadership on macro trends and issues affecting the sector.

The Forum consists of CEOs and nominated executives from across Australia’s largest retailers.

Participating members act in an advisory capacity to facilitate a united, integrated approach to issues in a dynamic retail environment.

C-suite representatives of Australia’s top retailers who are national and international brands – ARA members by invitation only.


  • The Forum was formed amid the COVID-19 pandemic, and facilitates the development of a unified retail industry voice to:
  • Ensure an integrated approach to government in a dynamic crisis environment.
  • Advise on and maximise the effectiveness of communications with ARA members and stakeholders.
  • Proactively inform the agenda of the ARA in lobbying of state and federal governments.
  • Strengthen the corporate social responsibility of retail members, and of the wider industry, at a time of crisis.

Key Recent Issues

  • Retail performance and outlook
  • Macro trends and changes in retail
  • Labour and skills shortages 
  • Industrial relations reforms
  • Wages policy
  • Corporate social responsibility

Participating Retailers :
Officeworks, Bunnings, Harvey Norman, Costco, API, Amazon, Super Retail Group, Kmart, Woolworths, Minor DKL and many more.

Committee Leaders

Paul Zahra
Chief Executive Officer
Australian Retailers Association

Fleur Brown
Chief Industry Affairs Officer,
Australian Retailers Association