Tech and innovation

The Tech and Innovation Advisory Committee exists to provide the retail industry with thought leadership specific to digital developments and eCommerce.

Consisting of digital and eCommerce specialists, the Advisory Committee provides retailers with tools to support expansion into online and overseas markets, and guides the ARA’s advocacy across digital policy issues affecting retailers, including:

  • Growth in domestic markets
  • Support for Australian brands in overseas markets
  • Legislative and regulatory developments
  • Sustainability
  • Digital training needs

Chief Digital Officer/Head of eCommerce or equivalent roles nominated by premium ARA members.


This Advisory Committee seeks to identify important retail technology trends and identifying tools to help the ARA and its members to:

  • Address skills shortages and challenges
  • Help the ARA and its members stay abreast of important tech, innovation and digital trends
  • Explore tech and innovation collaborations to secure high impact outcomes for the sector

Key Recent Focus Areas

  • Digital commerce best practice and domestic growth
  • Privacy legislation
  • Input into government submissions

Participating Retailers

7-Eleven, Australia Post, Best and Less, Bunnings, CostCo, Hanes Australasia, Harvey Norman, IKEA, JB Hi-Fi, JD Sports, McDonalds Australia, Mecca, Minor DKL, Myer, Officeworks, H&M, Blooms the Chemist, Michael Hill Jeweller and Chemist Warehouse.

Committee Leaders

David Phillips
Deloitte Digital

Fleur Brown
Chief Industry Affairs Officer,
Australian Retailers Association

Veronica Grossman
Director – Marketing,
Australian Retailers Association