Tech and innovation

The Tech and Innovation Advisory Committee exists to provide the retail industry with thought leadership specific to digital developments and eCommerce.

Consisting of digital and eCommerce specialists, the Advisory Committee provides retailers with tools to support expansion into online and overseas markets, and guides the ARA’s advocacy across digital policy issues affecting retailers, including:

  • Growth in domestic markets
  • Support for Australian brands in overseas markets
  • Legislative and regulatory developments
  • Sustainability
  • Digital training needs
  • Eligibility: Chief Digital Officer/Head of eCommerce or equivalent roles nominated by premium ARA members.


  • Supporting advocacy to ensure dark stores and distribution centres could operate to support online retail during COVID closures
  • Legislative and regulatory developments COVID-19 induced changes to shopping trends
  • Digital commerce best practice and domestic growth


This Advisory Committee seeks to identify important retail technology trends and identifying tools to help the ARA and its members to:

  • Address skills shortages and challenges
  • Help the ARA and its members stay abreast of important tech, innovation and digital trends
  • Explore tech and innovation collaborations to secure high impact outcomes for the sector

Participating Retailers Include:
Myer, Officeworks, PAS Group, Best & Less, Retail Prodigy Group, Australia Post, Beacon Lighting Group, RM Williams, and many more.

Committee Leaders

David Phillips
Partner, Deloitte Digital

Veronica Grossman
Director – Marketing
Australian Retailers Association

Become a Committee Member

Upcoming Events

ARA Gala No.1

We invite you to join us for the annual ARA Gala No. 1, a spectacular black-tie dinner celebrating the future and innovation of Australian retail. Hear the inspiring voices and

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Alison Geddes


The ARA’s Annual CEO Lunch brings together senior leaders from across Australia’s $400 billion retail sector to reflect on high-calibre, agenda-setting discussions – this year with a focus on reconciliation

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Committee Leaders

Paul Zahra

Chief Executive Officer, 
Australian Retailers Association