Research Translated

When AI meets store layout design

Store layout, floor area design, and product placement are important in-store marketing tactics that can influence customer decisions and in turn boost sales and profitability. Therefore, retail stores such as

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Branding beyond the gender binary

Western society has been putting the “male perspective” at the centre of culture, thus marginalizing the feminine experience. This has been demonstrated in consumers’ preferences for brands with masculine gendered

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