Category: Research Translated

How gratitude improves relationship marketing outcomes for young consumers

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Prof. Gary Mortimer Building strong customer relationships is essential to an organisation’s long-term success, especially when the service is delivered over an extended duration. To enhance customer perceptions of relationship strength and longevity, organisations invest substantial resources as part […]

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Increasing the independence of vulnerable consumers

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Assoc. Prof. Amanda Beatson With many consumers being at a disadvantage, transformative service research (TSR) has emerged in the services marketing research area, with a focus on services designed for vulnerable people. Vulnerable consumers, such as the elderly, overweight […]

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