Research Translated

Power and the Tweet: How Viral Messaging Conveys Political Advantage

Introduction Political parties and their candidates need their content to be shared during campaigns and while in government due to the higher likelihood of winning an election and the associated long-term influence over public policy. Hence, the ongoing communication between parties and their bases to maintain reputation is crucial. With the rise of communication on […]

This content is only available to members.
Already a member? Login here

Read More

Dealing with intrusive ads: a study of which functionalities help consumers feel agency

Introduction In line with the significant year-on-year increase of online advertising, intrusive advertising practices employed by marketers, such as banner ads and pop-up ads, continue to grow. These approaches are often forced upon consumers and may be obstructive (covering a part of the screen) and distracting to ensure noticeability. Intrusive advertising results in negative behavioural […]

This content is only available to members.
Already a member? Login here

Read More

Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities

Introduction Today, essential services rely heavily on digital technologies, but access to digital technology and the ability to fully participate in its use are unevenly distributed. This reflects the ‘digital divide,’ which refers to societal-level inequalities of digital access, capabilities, and outcomes. This study reframes the digital divide as a ‘digital inclusion’ problem where people […]

This content is only available to members.
Already a member? Login here

Read More

Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors

Introduction Competition between nonprofit organisations (NPOs) for people’s donation has been more challenging due to lower “giving behaviour” and the increasingly “noisy” online environment. Donors can advocate for NPOs online through positive eWOM, information-sharing acts, and recommendations to family and friends on social media, which highly engages powerful imagery, content, and virtual expressions (emojis and […]

This content is only available to members.
Already a member? Login here

Read More

The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability

Vulnerability is a topic of interest for marketers, especially social marketers whose primary goal is to improve the quality of life for people experiencing vulnerability. When working with these customers, co-design plays an important role in helping marketers develop social marketing interventions as it focuses on the value customers can bring to the design process. […]

This content is only available to members.
Already a member? Login here

Read More

The role of green innovation and hope in employee retention

Introduction With an increasing focus on innovation in marketing and management strategy underpinned by a global awareness of environmental sustainability, organisations are facing much pressure to show improved organisational performance through green innovation. Green innovation is a new or significantly improved process, technique, system, or practice designed to avoid or reduce environmental harm and subsequently […]

This content is only available to members.
Already a member? Login here

Read More

A cross cultural examination of “off-price” fashion shopping

Introduction The “off-price” retailing concept is defined as the presentation of products in limited quantities in a disorganised retail environment where shoppers experience an extra level of “challenge”. “Off-price” shoppers are attracted to such “off-price” retail format and consider “off-price” shopping a competitive activity. They experience higher self-esteem with the belief of having outperformed other […]

This content is only available to members.
Already a member? Login here

Read More

Can attending farmers’ markets lead to unplanned deviant visitor behaviour?

Introduction With COVID-19 restricting international travel, domestic and local tourism is predicted to increase due to consumers’ desire to support local economies. Hence, local farmers’ markets have had an opportunity to evolve into attractions with increasing support from tourists, which helps benefit regional tourism and generate revenues when options to do so have been narrowed […]

This content is only available to members.
Already a member? Login here

Read More

The power of creative advertising: Creative ads impair recall and attitudes toward other ads

Context is important in shaping how we perceive and judge something. The effect of context also applies in advertising, such that attitudes toward an ad might differ depending on different contexts. One of the most important components in advertising is creativity. This can be defined by originality, which makes an ad unique and surprising, and […]

This content is only available to members.
Already a member? Login here

Read More

The physical frictionless experience: A slippery slope for experience memorability of retail services?

“Just-walk-out” technology, which refers to cashier-less checkouts enabled by AI, is altering customer experience in the retail service industry. This involves multiple embedded technologies that can ‘observe’ items being physically removed from the shelf and automatically bill customers as they exit the store. One leading example is the Amazon Go store launched in 2018 that […]

This content is only available to members.
Already a member? Login here

Read More